1. Surveys
  2. 2014
  3. December
  4. F
  5. FlatIron Crossing Online Survey Questionnaire - 12
 
 
Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.

Please maximize your screen for the best view of the survey; also, some scrolling will be necessary within portions of the survey.
 
 
 
1. Do you live within 100 miles or so of the greater Denver area?
 
Yes
 
No
 
 
* 2. To get started, please enter your 5-digit zip code.
 
 
3. How many times during the past 90 days have you visited each of the following shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Belmar
Cherry Creek Shopping Center/Cherry Creek North
Colorado Mills
FlatIron Crossing Mall (with stores such as Nordstrom, Macy’s, Dillard’s, Dick’s Sporting Goods, AMC Theatres)
MainStreet at FlatIron (with stores such as Walmart, DSW, C.B. & Potts, Benihana, etc.)
FlatIron Marketplace (with stores such as Best Buy, Pier 1 Imports, Twin Peaks, Buca di Beppo, etc.)
Larkridge Shopping Center (with stores such as Costco, Dick’s Sporting Goods, Sears Grand, etc.)
 
 
4. And continuing from the previous listing, how many times during the past 90 days have you visited each of these shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Orchard Town Center
Park Meadows Mall
Promenade Shops at Centerra
Shops at Northfield Stapleton
Downtown Denver
Pearl Street/Downtown Boulder
Twenty Ninth Street
JCPenney (at former Westminster Mall)
Any retail store website (such as Gap, Aeropostale, Nordstrom, Macy's, etc.)
Online fashion retail website (such as Amazon, Rue La La, Gilt, Wanelo, etc.)
 
 
 
5. Which of these area movie theaters – if any – have you patronized in the past 6 months? Select all that apply.
 
AMC FlatIron Crossing 14
 
Century Boulder (Twenty Ninth Street)
 
Cinebarre Boulder 11 (Louisville)
 
AMC Orchard 12
 
AMC Westminster Promenade 24
 
Have not visited any of these theaters

 
 
6. How many times during the past 90 days have you visited each of the following Nordstrom and/or Nordstrom Rack locations?
Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Nordstrom-Park Meadows Mall
Nordstrom-Cherry Creek Shopping Center
Nordstrom Rack-Belmar
Nordstrom Rack-Cherry Creek area
Nordstrom Rack-Park Meadows area
Nordstrom Rack-Twenty Ninth Street
 
 
 
7. Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy/Fashion Forward
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
8. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
9. How many times during the past 90 days have you visited each of the following shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Belmar
Cherry Creek Shopping Center/Cherry Creek North
Colorado Mills
FlatIron Crossing Mall (with stores such as Nordstrom, Macy’s, Dillard’s, Dick’s Sporting Goods, AMC Theatres)
MainStreet at FlatIron (with stores such as Walmart, DSW, C.B. & Potts, Benihana, etc.)
FlatIron Marketplace (with stores such as Best Buy, Pier 1 Imports, Twin Peaks, Buca di Beppo, etc.)
Larkridge Shopping Center (with stores such as Costco, Dick’s Sporting Goods, Sears Grand, etc.)
 
 
10. And continuing from the previous listing, how many times during the past 90 days have you visited each of these shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Orchard Town Center
Park Meadows Mall
Promenade Shops at Centerra
Shops at Northfield Stapleton
Downtown Denver
Pearl Street/Downtown Boulder
Twenty Ninth Street
JCPenney (at former Westminster Mall)
Any retail store website (such as Gap, Aeropostale, Nordstrom, Macy's, etc.)
Online fashion retail website (such as Amazon, Rue La La, Gilt, Wanelo, etc.)
 
 
 
11. When did you most recently shop at FlatIron Crossing Mall?
 
Shopped there within the past 3-6 months
 
Shopped there within the past 6-12 months
 
Shopped there more than a year ago
 
Have never shopped at FlatIron Crossing Mall
 
 
 
12. Which of these area movie theaters – if any – have you patronized in the past 6 months? Select all that apply.
 
AMC Westminster Promenade 24
 
Century Boulder (Twenty Ninth Street)
 
AMC FlatIron Crossing 14
 
AMC Orchard 12
 
Cinebarre Boulder 11 (Louisville)
 
Have not visited any of these theaters

 
 
13. How many times during the past 90 days have you visited each of the following Nordstrom and/or Nordstrom Rack locations?
Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Nordstrom-Park Meadows Mall
Nordstrom-Cherry Creek Shopping Center
Nordstrom Rack-Belmar
Nordstrom Rack-Cherry Creek area
Nordstrom Rack-Park Meadows area
Nordstrom Rack-Twenty Ninth Street
 
 
 
 
 
 
14. Which of the following reasons best describe why you have not shopped at FlatIron Crossing Mall in the past 90 days? You may select more than one answer. 
 
Doesn't have the department stores I like
 
Doesn't have the stores I like
 
Vacancies at surrounding properties (MainStreet at FlatIron & FlatIron Marketplace)
 
Other centers have better store selections
 
Not conveniently located/too far from my home
 
Difficult to get to/accessibility is difficult
 
Doesn't have sufficient restaurant options
 
None of the above/not certain
 
Other reasons? Please specify any other reasons you have not shopped at FlatIron Crossing Mall (past 90 days) in box provided.

 
 
 
15. Which if any of these changes at FlatIron Crossing Mall would most likely influence you to shop there more often? Please select all that apply.
 
If more of the stores I like were located there
 
If there were more restaurant options
 
If the stores offered better prices/value
 
If the mall was safer
 
If it were easier to get to
 
If the parking was easier
 
If the department stores I like were located there
 
If it was easier to find my way around in the mall
 
If the mall had an overall better blend of stores
 
If there were more events
 
If there were more entertainment options
 
None of the above/not sure/happy with the way things are
 
Other changes? Please specify any other changes that would influence you to shop more often at FlatIron Crossing Mall in box provided.

 
 
 
16. Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy/Fashion Forward
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
17. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
18. How many times during the past 90 days have you visited each of the following shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Belmar
Cherry Creek Shopping Center/Cherry Creek North
Colorado Mills
FlatIron Crossing Mall (with stores such as Nordstrom, Macy’s, Dillard’s, Dick’s Sporting Goods, AMC Theatres)
MainStreet at FlatIron (with stores such as Walmart, DSW, C.B. & Potts, Benihana, etc.)
FlatIron Marketplace (with stores such as Best Buy, Pier 1 Imports, Twin Peaks, Buca di Beppo, etc.)
Larkridge Shopping Center (with stores such as Costco, Dick’s Sporting Goods, Sears Grand, etc.)
 
 
19. And continuing from the previous listing, how many times during the past 90 days have you visited each of these shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Orchard Town Center
Park Meadows Mall
Promenade Shops at Centerra
Shops at Northfield Stapleton
Downtown Denver
Pearl Street/Downtown Boulder
Twenty Ninth Street
JCPenney (at former Westminster Mall)
Any retail store website (such as Gap, Aeropostale, Nordstrom, Macy's, etc.)
Online fashion retail website (such as Amazon, Rue La La, Gilt, Wanelo, etc.)
 
 
 
20. Which of these area movie theaters – if any – have you patronized in the past 6 months? Select all that apply.
 
AMC Orchard 12
 
AMC FlatIron Crossing 14
 
Century Boulder (Twenty Ninth Street)
 
Cinebarre Boulder 11 (Louisville)
 
AMC Westminster Promenade 24
 
Have not visited any of these theaters

 
 
21. How many times during the past 90 days have you visited each of the following Nordstrom and/or Nordstrom Rack locations?
Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Nordstrom-FlatIron Crossing Mall
Nordstrom-Park Meadows Mall
Nordstrom-Cherry Creek Shopping Center
Nordstrom Rack-Belmar
Nordstrom Rack-Cherry Creek area
Nordstrom Rack-Park Meadows area
Nordstrom Rack-Twenty Ninth Street
 
 
 
22. Regarding the Nordstrom at FlatIron Crossing Mall, please indicate which of the following statements you believe is most accurate:
 
The Nordstrom at FlatIron Crossing is well-merchandised for my preferences, tastes and budget
 
The Nordstrom at FlatIron Crossing is not well-merchandised for my preferences, tastes and budget
 
No opinion either way
 
Does not apply/have not been to Nordstrom at FlatIron Crossing
 
 
 
 
 
23. Which, if any, of these reasons keeps you from shopping more often at FlatIron Crossing Mall? You may select more than one answer.
 
Already shop there on a frequent basis
 
Vacancies at surrounding properties (MainStreet at FlatIron & FlatIron Marketplace)
 
Doesn't have the stores that I like
 
Too far away from home
 
Difficult to get to/accessibility is difficult
 
The store prices are too high
 
Doesn't have the restaurants that I like
 
Doesn't have the department stores that I like
 
Shopping at another shopping center/venue more often
 
Safety concerns/feel unsafe when shopping there
 
None of the above/not certain
 
Other reasons? Please specify any other reasons for not shopping at FlatIron Crossing Mall more often in box provided.

 
 
 
24. Which if any of these changes at FlatIron Crossing Mall would most likely influence you to shop there more often? Please select all that apply.
 
If it were easier to get to
 
If there were more events
 
If more of the stores I like were located there
 
If the mall had an overall better blend of stores
 
If the stores offered better prices/value
 
If the mall was safer
 
If there were more entertainment options
 
If there were more restaurant options
 
If it was easier to find my way around in the mall
 
If the department stores I like were located there
 
If the parking was easier
 
None of the above/not sure/happy with the way things are
 
Other changes? Please specify any other changes that would influence you to shop more often at FlatIron Crossing Mall in box provided.

 
 
 
25. How long does it usually take you to travel to FlatIron Crossing Mall from your home?
 
Under 10 minutes
 
10-14 minutes
 
15-19 minutes
 
20-24 minutes
 
25-29 minutes
 
30-34 minutes
 
35-39 minutes
 
40-44 minutes
 
45-59 minutes
 
60-89 minutes
 
90 minutes to less than 2 hours
 
2 hours to less than 3 hours
 
3 hours or longer
 
Did not drive/does not apply
 
 
 
26. Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy/Fashion Forward
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
27. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
28. How much did you spend on your most recently purchased pair of jeans?
 
Haven't purchased jeans recently
 
Under $20
 
$20-$29
 
$30-$39
 
$40-$49
 
$50-$74
 
$75-$99
 
$100-$124
 
$125-$149
 
$150-$199
 
$200-$299
 
$300 or more
 
Not sure/uncertain
 
 
 
29. Based on the following responses, how often would you say you dine at a sit-down restaurant for lunch or dinner?
 
None/Don't Typically Dine Out
 
Once a Month or Less
 
2-3 Times a Month
 
Once per Week
 
Twice per Week
 
3-4 Times per Week
 
5-6 Times per Week
 
Daily/Once per Day
 
2 or More Times per Day
 
Not sure/uncertain
 
 
 
30. Approximately how much do you spend per month on dining out?
 
Less Than $50
 
$50-$100
 
$101-$150
 
$151-$250
 
$251-$350
 
$351-$500
 
$501-$750
 
$751-$1,000
 
$1,001-$1,500
 
$1,501-$2,000
 
$2,001-$2,500
 
More Than $2,500
 
Not sure/uncertain
 
 
31. We are interested in stores that you like to shop for fashion and fashion accessories. Please consider each of the stores listed below and check the appropriate response(s).
NOT familiar with this store Familiar with this store, but have NOT shopped there in the past 90 days Familiar with and have shopped this store in the past 90 days Not sure/uncertain
Altar'd State
American Apparel
Anthropologie
Athleta
Dress Barn
Famous Footwear
Free People
Kendra Scott
Lane Bryant
Lucky Brand
NOT familiar with this store Familiar with this store, but have NOT shopped there in the past 90 days Familiar with and have shopped this store in the past 90 days Not sure/uncertain
Lululemon Athletica
Madewell
Michael Kors
Peek Kids
Splendid
True Religion
Zara
 
 
32. And which, if any, of these stores would you like to see at FlatIron Crossing Mall?
 
 
33. Continuing in the same vein, please consider each of these stores and check the appropriate response(s).
NOT familiar with this store Familiar with this store, but have NOT shopped there in the past 90 days Familiar with and have shopped this store in the past 90 days Not sure/uncertain
Beauty Brands
Kiehl's
Lego
Paper Source
Bed Bath & Beyond
Best Buy
Field & Stream by Dick’s Sporting Goods
JCPenney
Nordstrom Rack
West Elm
ZGallerie
 
 
34. And which, if any, of these stores would you like to see at FlatIron Crossing Mall?
 
 
 
35. Are there any other specific stores or types of stores that you would like to see better represented at FlatIron Crossing Mall?
   
 
 
 
36. Which, if any, of these restaurants would likely cause you to shop/dine more often at FlatIron Crossing Mall? You may select more than one answer.
 
Bonefish Grill
 
Kona Grill
 
LYFE Kitchen
 
Chick-fil-A
 
ViewHouse
 
True Food Kitchen
 
Café Rio
 
Dickey’s Barbeque Pit
 
MAD Greens
 
Chipotle Mexican Grill
 
Pieology Pizzeria
 
Maggiano’s Little Italy
 
Noodles & Company
 
Yard House
 
Other
 
None of these

 
 
37. Please indicate what means you currently use to receive sale information and/or sales coupons for apparel.
Currently Rely On Do Not Currently Use Not Sure/Uncertain
Mobile/Smart Phone Apps
Social sites like Facebook/Pinterest
Radio
Outdoor/billboards
Television
Emails from centers/malls I have chosen
Customer loyalty clubs/programs
Shopping center websites
Twitter
Web searches like Google
Direct mail to my home
Websites like Groupon
Emails from stores I have chosen
Newspaper(s)
Displays & signage throughout a shopping center
 
 
 
38. What would be your most preferred method of communication for receiving sale information and/or sales coupons for apparel? (Choose one response.)
 
Outdoor/billboards
 
Television
 
Shopping center websites
 
Emails from centers/malls I have chosen
 
Twitter
 
Emails from stores I have chosen
 
Newspaper(s)
 
Mobile/Smart Phone Apps
 
Direct mail to my home
 
Customer loyalty programs
 
Radio
 
Social sites like Facebook/Pinterest
 
Other
 
None of these/uncertain

 
 
39. Please describe your participation level among the following social media sites.
Currently Using Site Do Not Use Site/Unlikely to Use Not Sure/Uncertain
Twitter
LivingSocial
Google +
Groupon
The Super Deal
LinkedIn
Pinterest
YouTube
Pandora Radio
Facebook
Instagram
 
 
 
40. Your candid feedback is extremely important to us, so is there anything else you would like to tell us about FlatIron Crossing Mall?
   
 
 
 
THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
41. Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
42. Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Associate's/Vocational School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
43. How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
44. Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Asian/Pacific Islander
 
Native American
 
Other race
 
 
 
45. Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
46. Which of these categories best describes your total household income before taxes? (Remember, all of your answers are held in strictest confidence.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$199,999
 
$200,000-$249,999
 
$250,000 or More
 
 
 
47. What is your gender?
 
Male
 
Female