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In order to finalize the results of this survey, please complete and submit no later than April 12, 2005.
Hello:

You are invited to participate in our survey on frequent fast-food consumers and their attitudes and consumption behavior towards menu items offered by the fast-food industry. Approximately fifty people will be asked to complete this survey that asks questions about the fast-food industry and its possible correlation with health issues. It will take approximately five minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Julie Bost, Donna Payne, Denise Fallaw, or Erika Harris by email at [email protected], [email protected], [email protected], or [email protected].


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
1. 
* Have you eaten at a fast-food restaurant in the last 3 months?
Yes No
 
 
2. Please choose one.
* Which fast-food restaurant do you frequent the most?
 
Wendy's
 
McDonald's
 
Chick-Fil-A
 
Subway
 
Taco Bell
 
Burger King
 
Other
 
 
3. Check All That Apply
* Why do you eat fast-food?
 
Convenience
 
Quick Service
 
Pricing
 
Menu Options
 
Ease of drive-thru service
 
No time to cook
 
Location
 
Coupons/Promotions

 
 
4. Check All That Apply.
* When given a choice of what type of items to choose from a fast-food restaurant, I tend to...
 
Not consider health effects of my choices (pick what tastes best).
 
Select items based on price (i.e. .99ยข menu).
 
Select the healthiest alternative, even if it does not taste as good as what I'd really like to have.
 
Other

 
 
5. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
All fast-food menu items are unhealthy.
Fast-food restaurants provide healthy menu items.
Fast-food is a contributor to our society's health issues.
Current advertising for fast-food items emphasizes healthy menu items.
 
 
6. Check Only One.
* How would you rate your knowledge of what exactly healthy eating is?
 
Very Knowledgeable
 
Somewhat Knowledgeable
 
Neither Knowledgeable or Unknowledgeable
 
Somewhat Unknowledgeable
 
Very Unknowledgeable
 
 
7. Check All That Apply.
* How did you first hear about the new healthy options that fast-food restaurants offer?
 
Television
 
Radio
 
Newspaper
 
Magazine
 
Word-of-Mouth
 
Internet
 
Other

 
 
8. 
Very Satisfied Somewhat Satisfied Neither Satisfied or Dissatisfied Somewhat Dissatisfied Very Dissatisfied
How do you feel about restaurants charging "health conscious" customers a little bit more for their meals? (i.e. fruit cup & bottled water).
 
 
 
* Have you seen nutritional guides for fast-food menu items? If so, where?
   
 
 
10. 
* If nutritional information were available to you, would it influence your food choice?
Yes No
 
 
11. 
* Do you believe the fast-food industry gives you enough healthy menu options to choose from?
Yes No
 
 
12. Check All That Apply.
* Which of the following items do you believe would be most effective in informing consumers of product nutrition?
 
Tray-liners with nutritional information of products.
 
Table tents with nutritional information of products.
 
Commercial ads providing information of products.
 
Visually located nutritional guides.

 
 
 
* Do you have any suggestions regarding how the fast-food industry can better inform consumers about nutritional factors for their menu items, not listed in the question above?
   
 
 
14. 
* What is your gender?
Male Female
 
 
15. 
* What is your age group?
 
18-25
 
26-34
 
35-44
 
45-55
 
55+
 
 
16. 
* What is your family household status?
 
Single
 
Married
 
Single with Children
 
Married with Children
 
 
17. 
* What is your employment status?
 
Full-time
 
Part-time
 
Currently Not Employed
 
Please contact [email protected] if you have any questions regarding this survey.
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