Futures | QuestionPro

Please tell us how the described product would rate on the following attributes.

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]

Internal Data Structure Error

Overall, what is your reaction to the described product?

What other brands of [Product Category] have you used? (Check all that apply.

Brand A

Brand B

Brand C

I haven't used [Product], but I'm familiar with it.

I know nothing about [Product].

Which of the following best describes your need for this product?

I really need this product because nothing else can solve this problem.

This is a minor improvement over what I currently use.

It looks okay but is about the same as what I'm doing now.

My current product would serve me better.

You've got to be kidding. Why would I need this product?

Overall, what would be your most important factors in choosing a [Product Category]? Please check three.

Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?

Commentary on the Internet/Web site

Word-of-mouth

Sales/service representative

Industry publications

Advertising

Trade shows/events

Guarantee/warranty offers

Other