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Dear Friends:
You are invited to participate in our survey to find out consumers' purchase behaviour towards flat-paneled (or flat screen) colour TV. It will take approximately 10 to 15 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Joanna at 96620661 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| What is your "top-of-the-mind" brand of flat-paneled colour TV? |
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| Do you own a flat-paneled TV? |
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| Which brand of flat-paneled TV do you own? |
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| Do you by any chance plan to purchase another TV in the near future? |
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| Which brand do you intend to buy? | | | | What size? | | |
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| Do you intend to purchase a flat-paneled TV in the near future? |
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| When do you intend to purchase a flat-paneled TV? |
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| What kind of flat-paneled TV do you intend to purchase? |
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| What will be your FIRST CHOICE brand of flat-paneled TV that you will intend to purchase? |
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| If you intend to buy a plasma TV, what size of TV do you have in mind? |
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| If you intend to buy a LCD TV, what size of TV do you have in mind? |
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| For the size of PLASMA TV you intend to buy, how much are you willing to pay for it? |
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| For the size of LCD TV you intend to buy, how much are you willing to pay for it? |
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| Where do you obtain most of the information you required before making a purchase decision regarding a colour TV? (May choose more than one) |
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| Which mode of advertising/promotions do you personally feel is most effective? |
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Please rate the various brands in terms of the following attributes.
(1-Excellent, 2-Good, 3-Average, 4-Poor, 5-Very Poor)
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| Which type of promotions do you like most? |
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| Monthly household income: |
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| Please list all the newspapers that you read regularly. | | | | Please list all the radio stations that you tune in to regularly. | | |
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| What time of the day do you watch TV? (Select all that are applicable) |
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| Do you subscribe to cable TV? |
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