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| Where do you shop for home furnishings, decorations and accessories |
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| Who do you consider to be a competitor to Pottery Barn? |
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| Who do you consider to be a competitor to Pier 1? |
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| What do you like about Pottery Barn? | | |
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| What do you like about Pier 1? | | |
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| Why would you choose one store over the other? | | |
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| What would you like to change about Pottery Barn? | | |
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| What would you like to change about Pier 1? | | |
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| How long have you shopped at Pottery Barn? |
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| How long have you shopped at Pier 1? |
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| Would you consider yourself a loyal customer to either store? |
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| Do you specifically go to Pottery Barn or do you happen to go there because you are in the general area? |
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| Do you specifically go to Pier 1 or do you happen to go there because you are in the general area? |
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| What draws you into Pottery Barn? |
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| What draws you into Pier 1? |
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| Do you like the layout/ambience of either store more, if so why? | | |
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| What type of products do you purchase from the store? | | |
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| List a few words that describe the products at Pottery Barn: | | | | List a few words that describe the products at Pier 1: | | |
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| How likely are you to go to Pottery Barn based on their catalog? |
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| How likely are you to go to Pier 1 based on their ad? |
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| How much do you usually spend when you go to either store? |
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| How do you feel about the prices at Pottery Barn? |
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| How do you feel about the prices at Pier 1? |
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| Are Pottery Barn stores or Pier 1 store more conveniently located? |
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| Do you usually purchase something while shopping at Pottery Barn or at Pier 1? |
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| Comparing Pottery Barn to Pier 1, which do you rate higher? |
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| If a Pier 1 shopper, what would make you go to Pottery Barn? | | | | If a Pottery Barn shopper, what would make you go to Pier 1? | | |
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| If you have stopped shopping at one of these stores, which one and why? | | |
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| How long had you shopped at this store before you stopped? |
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| If you started back up with that store, what brought you back? | | |
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| What is your annual household income? |
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