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Hello:
You are invited to participate in our survey about the home furnishings industry. In this survey, you will be asked to complete a survey that asks questions about your shopping habits. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. The information provided will help us formulate our opinion for our Final Project for our Marketing Class. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ajay Parikh by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * What stores do you think of when shopping for home furnishings, decorations and accessories? |
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| How do you shop for home furnishings, decorations and accessories? |
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| * Do you shop at Pottery Barn? |
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| How much do you typically spend at Pottery Barn? |
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| Please indicate how satisfied you are with Pottery Barn on the following attributes:
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| * Since you indicated that you were not happy with the prices at Pottery Barn, why do you continue to shop there? |
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| * Do you shop at Pier 1 Imports? |
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| How much do you typically spend at Pier 1 Imports? |
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| Please indicate how satisfied you are with Pier 1 Imports on the following attributes:
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| * Since you indicated that you did not like the store environment at Pier 1 Imports, why do you continue to shop there? |
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| Comparing Pottery Barn and Pier 1 Imports, which store:
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| Overall, which store do you rate higher? |
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Step 1 of 10 Which of the following combinations are the most acceptable to you? |
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| * Please indicate your current living situation: |
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| * Please indicate your gender: |
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| Please indicate your approximate yearly household income before taxes. (Include total income of all adults living in your household.) |
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| How much do you typically spend at Pottery Barn? |
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| How do you shop for home furnishings, decorations and accessories? |
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