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Dear Customer:

As the manager of [COMPANY], I want to thank you for giving us the ability to serve you. As part of offering great service to you, please take a couple of minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure that your highest expectations are met. Attached, you will find a coupon good for ...... We hope that you will accept this as a token of our good will and desire to serve you better.

Sincerely,
[MANAGER_NAME]
Manager
 
 
 
In thinking about your most recent experience with [COMPANY], was the quailty of customer service you received:
 
Very Poor
 
Somewhat Unsatisfactory
 
AboutAverage
 
Very Satisfactory
 
Superior
 
 
 
All things considered, over the next 12 months how likely are you to replace your [PRODUCT] with (previous answer)?
 
Certain
 
High Chance
 
Equal Chance
 
Low Chance
 
Never
 
 
The following is a list of product and service items. How satisfied are you with on each item?
PRODUCT
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Installation or first use experience
Usage experience
After purchase service (warranty, repair, help desk)
 
 
 
How often do you use [PRODUCT]?

 
Once a week or more often
 
2 to 3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less often
 
Do not use
 
 
 
Overall, how satisfied are you with [PRODUCT]?
 
Very Unsatisfied
 
Unsatisfied
 
Somewhat Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
 
 
Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is...
 
Much better
 
Somewhat better
 
About the same
 
Somewhat worse
 
Much worse
 
Don't know or never used
 
 
 
How likely are you to recommend [PRODUCT] to others?
 
Definitely will recommend
 
Probably will recommend
 
Not sure
 
Probably will not recommend
 
Definitely will not recommend
 
Never Used
 
 
 
Based on your awareness of [PRODUCT/SERVICE],is it better, is it better the sam or worse as other brands of [ENTGER CATERGORY}.
 
Base on performance
 
About the same
 
Worse,based on performance
 
 
 
How familiar are you with [PRODUCT SERVICE]
 
use product
 
Familiar but never used
 
Never heard of
 
 
 
What specific brands of [CATEGORY]have you heard of? Please check all that apply.
 
[ENTER BRAND A]
 
[ENTER BRAND B]
 
[ENTER BRAND C...]
 
Don't know
 
NONE
 
 
 
Thinking back to the first time you tried[PRODUCT/SERVICE] What were the most important reasons for trying this product?
 
Looks good
 
Easy to use/convenient
 
Price Value
 
Solves Problem
 
Readily available
 
Best quality
 
Good selection
 
Just what I need
 
Advertising
 
Have not used
 
 
 
How did you first hear about [PRODUCT/SERVICE/? Please choose one answer only.
 
TV
 
Radio
 
Magazine
 
Newspaper
 
Internet
 
Friend/relative/buisiness associate
 
Haven't heard of it before
 
other,Please Specify
 
 
 
Overall, how do you rate[quality of [PRODUCT/SERVICE]?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
For your NEXT [PRODUCT] purchase, how likely are you to purchase from [COMPANY]?
 
Definitely would buy
 
Probably would buy
 
Might or might not buy
 
Probably would not buy
 
Definitely would not buy
 
 
 
How did you order your LAST [PRODUCT]?
 
Mail order
 
Internet
 
Over the phone
 
Fax
 
Other
 
 
 
At what price would this new product begin to look inexpensive or cheap? Select one.
 
FMV + 30%
 
FMV + 20%
 
FMV + 10%
 
FMV + 5%
 
[Enter estimated FMV]
 
FMV - 5%
 
FMV - 10%
 
FMV - 20%
 
FMV - 30%
 
 
 
If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
 
(20-30%) more
 
(5-10%) more
 
No more, no less
 
(5-10%) less
 
(20-30%) less
 
 
 
Tell us how often you visit our site.


 
Everyday
 
Once A Week
 
Once In Two Weeks
 
Once A Month
 
Rarely
 
 
 
In the past three months, have you purchased products or services through the Internet, for your personal use?

 
Yes
 
No
 
Other (Please Specify)
 
 
Please contact [email protected] or click here if you have any questions regarding this survey.
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