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Exit Survey
 
 
1. On a scale 1-5, do you believe the industry and your prospects think your organization has trusted reputation? (5 = strongly believe)
 
1
 
2
 
3
 
4
 
5
 
 
 
2. It’s necessary for an organization to have a credible reputation in order to be successful. (5 = strongly agree)
 
1
 
2
 
3
 
4
 
5
 
 
 
3. On a scale 1-5, how important is building trust and credibility internally with your employees and clients? (5=most important)
 
1
 
2
 
3
 
4
 
5
 
 
 
4. PR or marketing efforts have helped establish enduring relationships with our employees and clients. (5 = strongly agree)
 
1
 
2
 
3
 
4
 
5
 
 
 
5. Which of the following PR/marketing efforts have helped increase your company’s credibility? Choose all that apply
 
a. Public relations – national
 
b. Public relations – trade
 
c. Website layout/user experience
 
d. Website messaging
 
e. Email outreach
 
f. Newsletters
 
g. Whitepapers/eBooks
 
h. Case studies
 
i. Infographics
 
j. Advertising
 
k. Press releases
 
l. Customer stories
 
m. Blog
 
n. Social media - LinkedIn, Facebook, Twitter, blog posts
 
o. Videos
 
p. Sales collateral – brochures, one pagers, fact sheets, etc.
 
q. Tradeshow booths
 
r. None

 
 
 
6. What PR/marketing efforts do you think would be best to use to endanger trust?
 
a. Public relations – national
 
b. Public relations – trade
 
c. Website layout/user experience
 
d. Website messaging
 
e. Email outreach
 
f. Newsletters
 
g. Whitepapers/eBooks
 
h. Case studies
 
i. Infographics
 
j. Advertising
 
k. Press releases
 
l. Customer stories
 
m. Blog
 
n. Social media - LinkedIn, Facebook, Twitter, blog posts
 
o. Videos
 
p. Sales collateral – brochures, one pagers, fact sheets, etc.
 
q. Tradeshow booths
 
r. None