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1. 
What brand is your refrigerator?
 
Whirlpool
 
General Electric
 
Sub-Zero
 
LG
 
Other
 
 
 
2. 
How many refrigerators do you have?
 
0-1
 
1-2
 
3-4
 
4+
 
 
3. 
What kind of refrigerator is it?
 
Top and Bottom
 
Side by Side
 
Just Refrigerator
 
Other
 
 
 
4. 
How long have you had your current refrigerator? (years)
 
0-3
 
3-6
 
6-9
 
9+
 
 
5. 
How much did you pay for your refrigerator?
 
$0-500
 
$500-1000
 
$1000-1500
 
$1500-2000
 
$2000-2500
 
$2500-3000
 
$3000+
 
 
6. 
Choose all refrigerator appliances that you have.
 
Ice Dispenser
 
Water Dispenser
 
Ice Crusher
 
Other
 

 
 
7. 
Are you satisfied with the look of your refrigerator in your kitchen?
 
Yes
 
No
 
If not, Why?
 
 
8. 
How would you rate the satisfaction level of your refrigerator?
 
Garbage (hate it; will replace asap)
 
Don't like it (dissatisfied)
 
Alright(mediocre)
 
Nice(satisfied)
 
Awesome(above satisfied)
 
If not at least satisfied, why?

 
 
9. 
How many times a day do you visit your refrigerator on average?
 
0-5
 
5-10
 
10-15
 
15+
 
 
10. 
How many minutes do you spend eating near your refrigerator daily?
 
0-15
 
15-30
 
30-45
 
45-60
 
60+
 
 
11. 
Do you have a television in your kitchen?
Yes No
 
 
12. 
Would you consider buying a new refrigerator within the next year?
Yes No
 
 
 
13. Would you consider buying a refrigerator with a movable flat screen TV on the outer door panel?
Yes No
 
 
14. 
What is most important for the selection of your refrigerator?
 
Price
 
Capacity
 
Brand
 
Design
 
Other
 
 
 
15. 
What kind of refrigerator do you prefer?
 
Top and bottom
 
Side by side
 
Just refrigerator
 
Other
 
 
 
16. 
Are you satisfied with the capacity of your refrigerator?
 
Yes
 
No
 
If not, why?
 
 
17. 
What is the most important design factor for your refrigerator selection?
 
Color
 
Finish
 
Size
 
Configuration
 
Other
 
 
 
18. 
Do you prefer a black/white refrigerator or one that matches the color of your kitchen?
 
Yes
 
No
 
Explain
 
 
19. 
What is your refrigerator budget?
 
$0-999
 
$1000-1999
 
$2000-2999
 
$3000+
 
 
 
Would you increase your budget if you had special interest in the refrigerator? Yes or No Explain.
   
 
 
21. 
In what field is your occupation?
 
Food and industry
 
Student
 
Business
 
Medicine
 
Technology
 
Legal
 
Other
 
 
 
22. 
What is your age range?
 
0-18
 
18-27
 
27-37
 
37-50
 
50-65
 
65+
 
 
23. 
What is your household income?
 
$0-25,000
 
$25,000-50,000
 
$50,000-75,000
 
$75,000-100,000
 
$100,000
 
 
24. 
Are you male or female?
 
Male
 
Female
 
 
25. 
What type of complex do you live in?
 
Apartment
 
Condominium
 
Studio
 
House
 
Other
 
 
 
 
If you could make your own, personalized, customized refrigerator what would it have? Tell all.
   
 
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