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Hello:
You are invited to participate in our survey This survey is a project for a senior course in communications at the University of Missouri- Columbia. In this survey, approximately 50 people will be asked to complete questions about personal experience in the media buying industry. It will take approximately 2-3 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Scott Pecher by email at [email protected]. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 

Hello:

You are invited to participate in our survey This survey is a project for a senior course in communications at the University of Missouri- Columbia. In this survey, approximately 50 people will be asked to complete questions about personal experience in the media buying industry. It will take approximately 2-3 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Scott Pecher by email at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 

1) Have you heard of iii-interactive, an ad buyer, based in Columbia, Missouri?
 
Yes
 
No

 

2) If yes, how have you heard of iii-interactive?
 
Recommendation
 
Internet
 
Colleague
 
Other

 
 
3) What specifics have you heard about iii-interactive?
   
 

4) How does your company currently conduct ad buying?
 
Media Broker
 
Independently
 
Other

 
 

5) What do you look for when finding a company to conduct your ad buying? (one is most important, 4 is least important)
Cost
Past Success
Industry Reputation
Ease of Contacting Company
 
 

6) Have you used a media sales company before?
 
 
Yes
 
No

 
 

7) May we contact you for educational purposes at a later date?
 
No
 
Yes

 
 
8) If you answered yes to question 7, please list your contact information, including name, telephone number, and email address below.
   
 
Please contact [email protected] if you have any questions regarding this survey.
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