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MAM Assessment Survey
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* How long have you been in your current role at Informatica? |
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Business Management
Desired Outcome:
Predictable revenue production driven through business planning and execution rhythm. |
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All Areas of Business Management for All Activities |
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1. Develops and documents overall business plan detailing how revenue and non-revenue objectives will be achieved (includes prioritized account / opportunity list, detailed awareness plan, and pipeline and forecast rhythm plans). The employee executes this activity...
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2. Uses business plan to guide quarterly, monthly, weekly, and daily activities, time and effort. The employee executes this activity...
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Analyze Territory / Account Set
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3. Conducts a detailed review and analysis on all accounts annually, and an update review quarterly to identify funded revenue opportunities and “white space” revenue opportunities. The employee executes this activity...
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4. Is able to articulate the long and short-term revenue potential of any account at any time. The employee executes this activity...
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5. Is able to articulate how industry, geographic, or economic trends will influence an account’s revenue potential. The employee executes this activity...
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Segment and Prioritize Accounts
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6. Creates a prioritized list of accounts and opportunities annually and updates quarterly. The employee executes this activity...
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7. Uses prioritized account / opportunity list to organize and prioritize sales execution time and efforts. The employee executes this activity...
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8. Is able to articulate and defend the account/opportunity prioritization in context of the assigned revenue and non-revenue objectives. The employee executes this activity...
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Educate / Evangelize Vision
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9. Develops a detailed marketing awareness plan annually and updates quarterly. The employee executes this activity...
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10. Drives execution of the marketing awareness plan and conducts regular status reviews. The employee executes this activity...
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11. Is able to articulate how the marketing awareness plan supports the achievement of assigned revenue and non-revenue objectives. The employee executes this activity...
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Analyze Pipeline
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12. Conducts bi-weekly pipeline analysis to review coverage and balance, and to identify revenue engine issues. The employee executes this activity...
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13. Maintains a balanced pipeline with adequate coverage based on a rolling quarterly/annual quota. The employee executes this activity...
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14. Uses pipeline analysis results to organize and prioritize sales execution time and efforts. The employee executes this activity...
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15. Develops and executes action plan to address personal sales execution issues identified (e.g. velocity, deal size, etc.). The employee executes this activity...
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Generate Demand / Manage Pipeline
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16. Develops and executes demand generation activities according to pipeline needs. The employee executes this activity...
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17. Is able to articulate how specific demand generation activities will impact pipeline. The employee executes this activity...
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Forecast / Set Expectations
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18. Updates system opportunity information regularly. The employee executes this activity...
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19. Establishes a predictable rhythm with virtual team members to collect forecast and forecast influence data. The employee executes this activity...
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20. Produces forecasts that are complete, on-time and accurate. The employee executes this activity...
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21. Regularly produces forecast that is within ± 10% of actual production. The employee executes this activity...
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22. Is able to articulate and defend the total forecast including opportunity dependencies and other factors. The employee executes this activity...
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23. Is able to articulate and defend a single opportunity forecast with specific and relevant opportunity details. The employee executes this activity...
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Account Development
Desired Outcome:
Deep account penetration and high customer satisfaction.
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Understand Account
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24. Creates and maintains a detailed list or “business map” of the account’s business goals, objectives and initiatives. The employee executes this activity...
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25. Is able to articulate, at any given time, the long-term vision, business imperatives and fiscal priorities for the account. The employee executes this activity...
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26. Is able to articulate the account’s IT and data integration / management maturity with supporting details. The employee executes this activity...
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27. Creates and maintains a relevant list or “map” of competitive installations and preferences within the account. The employee executes this activity...
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28. Creates and maintains a list or “map” of relevant partners and service providers. The employee executes this activity...
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Develop Account Plan(s)
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29. Develops and maintains a detailed account plan outlining the account goals – both long and short-term - and how they will be achieved (includes reference to relevant account’s business goals, IT maturity, relevant competitive landscape, relevant partners / providers, awareness plan, relationship plan, and identified opportunities). The employee executes this activity...
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30. Is able to articulate how any individual account-related activity supports the overall account plan. The employee executes this activity...
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31. Uses the account plan to organize and prioritize sales execution activities. The employee executes this activity...
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32. Develops and maintains a collaborative account plan with key decision makers at the account (for those accounts with a sufficient INFA footprint and relationship). The employee executes this activity...
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Create Awareness
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33. Develops an awareness development plan and executes according to the plan. The employee executes this activity...
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34. Uses account awareness plan to drive execution of awareness activities and resources. The employee executes this activity...
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35. Is able to articulate how any individual marketing or awareness activity supports the awareness development plan. The employee executes this activity...
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Develop Key Relationships
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36. Creates and maintains a detailed “player map” of all relevant account individuals and influencers. The employee executes this activity...
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37. Develops and executes a plan to achieve desired relationship with identified account individuals and influencers (e.g. decision makers, influencers, customer champions, etc.). The employee executes this activity...
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Identify Opportunities
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38. Conducts quarterly account “white space” analysis and review. The employee executes this activity...
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39. Conducts annual technology “portfolio review” with key account individuals. The employee executes this activity...
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40. Is able, at any time, to identify multiple potential revenue opportunities at the account. The employee executes this activity...
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41. Is able to articulate the quantified business impact to the account of every potential opportunity. The employee executes this activity...
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Drive Customer Success
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42. Conducts regular account deployment reviews with key account individuals. The employee executes this activity...
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43. Achieves high customer satisfaction ratings from all account key individuals. The employee executes this activity...
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44. Is able to call on account key individuals to serve as references and/or perform other functions to the benefit of INFA. The employee executes this activity...
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Opportunity Management
Desired Outcome:
Higher than average win rate with high ROI of revenue vs. cost of sales.
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All Areas of Opportunity Management for All Activities |
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45. Develops and shares a detailed opportunity win-plan (includes opportunity strategy, relationship building plan, negotiating plan, etc.) The employee executes this activity...
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46. Uses opportunity win-plan to guide opportunity activities, time and effort. The employee executes this activity...
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Qualify Opportunity
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47. Uses Insight framework and verifiable outcomes to categorize opportunity and guide opportunity activities. The employee executes this activity...
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48. Updates opportunity system information daily with most recent changes. The employee executes this activity...
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49. Conducts qualification exercise on each opportunity for each resource need before allocating resources. The employee executes this activity...
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50. Is able to articulate current opportunity value, competitive situation, compelling event, and timing on any active opportunity at any time. The employee executes this activity...
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51. Accurately predicts resource and time requirements on each opportunity. The employee executes this activity...
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Develop Opportunity Relationships
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52. Creates and maintains a list or “player map” for all relevant opportunity individuals and influencers. The employee executes this activity...
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53. Develops and executes a plan to achieve desired relationship with identified opportunity individuals and influencers (e.g. decision makers, influencers, customer champions, etc.). The employee executes this activity...
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Engage and Drive Resources
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54. Assembles and motivates a virtual opportunity team of required resources. The employee executes this activity...
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55. Conducts regular opportunity review and strategy planning sessions with virtual team; updates opportunity win-plan appropriately. The employee executes this activity...
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56. Develops and executes a joint evaluation plan with the key opportunity individuals. The employee executes this activity...
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Maximize Opportunity Revenue
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57. Includes revenue expansion discussions in opportunity review and strategy planning sessions in a disciplined way. The employee executes this activity...
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58. Plans for, schedules and executes early negotiating / positioning discussions with key opportunity individuals. The employee executes this activity...
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59. Is able to articulate, at any time, a compelling customer value proposition tied to customer business impact. The employee executes this activity...
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Drive to Timely Closure
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60. Maps customer buying cycle and process to INFA sales process and adjusts opportunity win-plan accordingly. The employee executes this activity...
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61. Engages procurement and legal appropriately according to opportunity win-plan. The employee executes this activity...
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62. Develops and executes joint close-plan with key opportunity individuals. The employee executes this activity...
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63. Engages INFA executive resources to accelerate or leverage the customer buying cycle. The employee executes this activity...
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64. Includes actions to address customer perceived risk in opportunity win-plan. The employee executes this activity...
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Manage Customer Expectations
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65. Includes deployment / implementation plan as part of joint close-plan in a disciplined way. The employee executes this activity...
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66. Is able to articulate the value of deployment / implementation plan at any time. The employee executes this activity...
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