| Please express your opinion about these brands on the following attributes on a scale of 7
|
|
|
|
|
|
|
|
|
|
| |
On October 2003, just a month before Diwali, the Food and Drug Administration Commissioner received complaints about infestation in two bars of Cadbury Dairy Milk, Cadbury India’s flagship brand with over 70% market share. He ordered an enquiry and went directly to the media with a statement. Over the following 3-week period, resultant adverse media coverage touched close to 1000 clips in print and 120 on TV news channels. In defense, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the retailers was the most likely cause of the reported case of worms. But the FDA didn’t buy that. That was followed by allegations and counter-allegations between Cadbury and FDA. Sales volumes came down drastically in the first 10 weeks, which was the festival season; retailer stocking and display dropped, employee morale – especially that of the sales team – was shaken. The heat of negative publicity melted Cadbury’s sales by 30 per cent, at a time when it sees a festive spike of 15 per cent.
|
| |
|
| Based on the above crisis how would you respond or behave with respect to Cadbury
|
|
|
|
|
|
|
|
| |
| In 2003, the Center for Science and Environment (CSE), a Delhi-based environmental NGO, released a report indicating the presence of pesticides, greatly exceeding European standards, in a dozen popular beverages sold under the brand names of The Coca-Cola Company and PepsiCo. The report claimed that its laboratory tests had discovered that most soft drinks sold in India were contaminated with doses of pesticides like Lindane, DDT, Chlorpyrifos, Malathion, high enough to cause cancer, damage to the nervous and reproductive systems, birth defects and severe disruption of the immune system. Market leaders Coca-Cola and Pepsi had almost similar concentrations of pesticide residues. It also claimed that it tested two soft drink brands sold in the US and they didn’t contained pesticides showing the companies were following dual standards |
| |
|
|
|
| Based on the above crisis how would you respond or behave with respect to Coca-Cola and Pepsi
|
|
|
|
|
|
|
|
| |
Nokia had built a strong brand reputation over a ten-year period and was a market leader in the Indian mobile devices in year 2007. India, incidentally, was also Nokia’s second largest market, next only to China.
The Finnish phone maker has received around 100 reports of its phones short-circuiting while being charged. They all used a particular battery, the BL-5C, which is used in many Nokia phones
The potentially faulty batteries, marked BL-5C, were supplied by Matsushita between December 2005 and November 2006. They were used in many Nokia phones sold in Britain from the basic Nokia 1100 to advanced phones such as the N70.
What the corporate headquarters considered a routine product advisory for a defective battery, resulted in panic in customers after the Indian media widely publicized the potential dangers that defective batteries could pose. |
| |
|
|
|
| Based on the above crisis how would you immediately respond/behave or react with respect to Nokia mobile phones
|
|
|
|
|
Loading...
