Interacting with brands on social media

Hello:
You are invited to participate in our survey. In this survey, approximately 500 students ages 15-17 will be asked to complete a survey to gauge students' social media usage and how they interact with brands and advertisements on social platforms. It will take approximately 3 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me—Karissa Kuhle—at (605)-579-0183 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

I Agree

Contact Information (optional)

First Name :
Last Name :
Phone :
Email Address :

How old are you?

How many hours a day do you spend on an electronic device? Examples: cell phone, computer, tablet.

How likely are you to click sponsored advertisements on social media sites?

How many times per month do you post about or share information online that involves a brand? Example: Sharing a post from a retail outlet in order to be entered into a giveaway contest. Retweeting a branded tweet.

Are you OK with brands sponsoring advertisements on social media?

Yes

If and when you plan on attending college, will you like the college's Facebook page or follow them on Twitter?

Yes

Which social media platforms do you use? Check all that apply.

Which social media platforms would you like brands to reach you on in order to engage with you and advertise products or services?