Nanyang Technological University - Building and Construction
Authority Center for Advanced Construction Studies
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Dear Sir:
You are invited to participate in our survey of International Marketing Strategy for Construction Material Supplier in Singapore. The purpose of this survey is to investigate how construction material suppliers in Singapore understand, develop and implement international market strategy to compete effectively in world market, people will be asked to complete a survey that asks questions about 4 Parts. It will take approximately 10 minutes to complete the questionnaire.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. The results of this survey will be only used by Nanyang Technological University & Building and Construction Authority research.
Survey conducted by: Haisheng Wang
Supervised by: Assoc Prof. David Chew
If you have questions at any time about the survey or the procedures, you may contact Haisheng Wang by email at the email address specified below.
email address
To ensure that we incorporate your views, your response must be returned by 01st April 2005.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * Name of Company | | | | Company contact | | | | Title/Position of the Respondent | | | | * Contact No. / Email address | | |
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Part I Company Information
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| 1. Which of the following best describes type of your company / organization? |
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| 2. Approximately how many employees in your company / organization: |
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| 3. Which department or key management function undertake the marketing for your company? |
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| 4. What is the percentage of overseas sales in your company's turnover? |
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Part II International Marketing Environment
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| 5. Which of the following best describes your company in Singapore construction market? |
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| 6. Your company's international market share, during the last three years |
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7. The following are the 5 key factors in the environment of the international construction market, please rate according to the importance of each influence in the consideration of market strategy formulation: (Please rate one answer for each attribute)
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| If you choose "others", please state here: | | |
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8. In considering marketing enter barriers as a construction material supplier, how would you rate: (Please rate one answer for each attribute)
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| If you choose "others", please state here: | | |
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| 9. Indicate the likely marketing orientation which your company will use in competing in the international market: |
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10. Identify the strengths / weaknesses of your company if your company were to compete in the international construction market: (Please tick one classification for each attribute)
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11. Identify your company's opportunities & threats if your company were to venture in the international construction market: (Please tick one answer for each attribute)
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| 12. What will be the company's key competitive advantage and strategy used to compete internationally? |
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* remark: Overall cost leadership & Differentiation seek competitive advantage in a broad range of industry segments, while focus strategies aim at cost advantage (cost focus) or differentiation (differentiation focus) in a narrow segment. |
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Part III Developing International Marketing Strategies
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| 13. Your company's international marketing strategy |
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| 14. Which strategic approach does your company adopt? |
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| 15. Which entry method has your company used in entering an overseas market? |
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| 16. Which international market segment will your company focus? (1 - most focus; 6 - least focus) |
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| - Industrial building |
| | | - Commercial building |
| | | - Residential housing |
| | | - Infrastructure |
| | | - Specialized Industrial (such as power plants, steel mills, etc.) |
| | | - Others (please state) |
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| If you tick "others", please state here: | | |
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| 17. Which region market has your company prefer to go on overseas business?(1 - Most prefer; 6 - Least prefer) |
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| - ASEAN |
| | | - China |
| | | - Japan & Korea |
| | | - India |
| | | - Middle East |
| | | - Others (please state) |
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| If you tick "others", please state here: | | |
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| 18. How does your company segment the international market? |
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Part IV International Marketing Strategy Implementation
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19. To be successful in the international construction market, which product attribute will be most important to the contribution: (please rate one classification for each product attribute)
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20. Please rate the following factors according to impact of influence on construction product price in international market, which is more sensitive? (Please tick one answer for each factor)
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| 21. Which price strategies will your company likely to adopt in the international market? (1 - most prefer, 6 - least prefer) |
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| - Cost-based pricing strategy (economy) |
| | | - Value-based pricing strategy (premium) |
| | | - Competition-based pricing strategy (good-value) |
| | | - Skimming pricing strategy |
| | | - Penetration pricing strategy |
| | | - Others (please state) |
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| If you choose "others", please state here: | | |
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| 22. Indicate your company's international distribution channels: (multiple choice) |
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| 23. In consideration for your company's interantional communications & promotion strategy, please choose the methods as followings: (multiple choice) |
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| 24. Your Comments / Suggestions for this questionnaire survey:(if any, please state here) | | |
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