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  1. Surveys
  2. 2005
  3. April
  4. I
  5. Internet Buying
0%
 

Dear Sir/Madam,
I am a student of Shailesh J. Mehta School of Management, IIT Bombay. I am conducting a research study to understand the behaviour of people towards online buying. The study is for educational purpose only and complete confidentiality will be maintained. It will take approximately 10 minutes to complete the questionnaire. Kindly extend your cooperation in filling up this questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions

If you have questions at any time about the survey or the procedures, you may contact Sanjeev Das at +91-9892207644 or by email at the email address specified below.



Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* Do you use Internet?
Yes No
 
 
 
* How long have you been using internet?
Less than 1 year 1 – 3 years 3 – 5 years More than 5 years
 
 
 
* On the average, how much time (per week) do you spend in surfing the Web?
0 – 5 hours 6 – 10 hours 11 – 15 hours 16 – 20 hours More than 20 hours
 
 
 
* Where do you most often access the Internet?
Home Office / College Cyber-cafes Other  
 
 
 
* What are the activities that you use Internet for?
 
Communication (E-mail, Instant Messaging, Bulletin Boards, News Groups, Chat, etc.)
 
Information Gathering (Research, News, Sports scores, Search for employment, etc.)
 
Entertainment (Games, Adult entertainment, Entertainment sites, Sports, Music, Web page design, etc.)
 
Finance (Investment portfolio, financial research, online banking, check stock/fund quotes, trading, etc.)
 
Shopping (Researching purchases, purchasing, auctions, Selling, Classifieds, etc.)

 
 

* Have you purchased anything online ever?
 
Yes, continue to buy
 
Yes, but discontinued
 
Never bought anything
 
 
Thinking back to your online buying experience, please indicate your degree of agreement with the following statements.
Strongly agree Agree Neutral Somewhat disagree Disagree Strongly disagree Not sure
* I prefer making a purchase from internet to using local offices, malls or stores.
* I prefer internet over other home shopping services (i.e., catalogs, "1-800" services or television).
* Internet doesn't just sell products or services--it entertains me.
* I received special rewards and discounts by buying at Internet.
* I say positive things about online buying to other people.
* I consider Internet to be my first choice when I need any product or service.
* The "look" of online retailer web sites is appealing to me.
* I really like doing buying at Internet.
* I intend to continue to visit online shopping sites in the future.
* I intend to purchase from Internet in the future.
* Internet is one of the first places I intend to look when I need any type of merchandise or services it provides.
* The products and/or services I purchased from Internet were a good value.
 
 
 
* Which category (ies) of goods are you planning to buy through internet in the near future?
 
Books
 
Computer Software
 
CDs / Videos
 
Travel / Hotel / Car Rental
 
Clothing
 
Computer Hardware
 
Collectibles
 
Event Tickets
 
Courtesy Gifts
 
Electronics
 
Toys
 
Office Supplies
 
Health & Beauty Aids
 
Jewelry / Accessories
 
Food / Groceries
 
Home Furnishings/Improvements
 
Pharmaceuticals
 
Sporting goods
 
Infant / Child items
 
Appliances
 
Other
 

 
 
 
* What is your main motivation for buying through Internet?
 
Save time
 
Ease of purchase through internet
 
Avoid hassles of shopping in-store
 
Ability to shop anytime (24/7)
 
Price
 
Superior selection / Availability
 
Don’t know
 
Other
 

 
 
 
* Overall, were you satisfied with your experience of online shopping?
Yes No Can't say
 
 
 
* What, according to you, are the most important barriers to purchase online?
 
I am worried about giving out my credit card number
 
I enjoy going out to do my shopping
 
I like to see/touch the product in person, before I buy it
 
I don’t have a credit card
 
I don’t like providing personal information
 
Internet is too slow / Pages take too long to load
 
I don’t want to purchase from someone with whom I am not familiar
 
I am worried about the cost/hassle of returning the product
 
Delivery costs are too high
 
Prices are too high
 
Technical foul-ups prevent transactions from going through
 
I can’t find anything that I want to purchase on the Internet
 
I don’t know how but I am uncomfortable about purchasing through Internet
 
The process is expensive due to cost of access.
 
The speed of access is very slow.
 
Other
 

 
 

* Did you face any problems while making an online purchase(if you had attempted to buy online earlier)?
Yes No
 
 
 
* If yes, what are the problems that you faced while making a purchase transaction through Internet?
 
Pages took too long to load that I gave up
 
Site was so confusing that I couldn’t find the product
 
Desired product was not available
 
System crashed (logged off) before completion
 
Had to contact customer service
 
Product took much longer than expected to arrive
 
Returned the product
 
Site would not accept credit card
 
Tried and failed to contact customer service
 
Site made unauthorized charges to credit card
 
Ordered product which never arrived
 
Wrong/Bad product arrived and couldn’t return it
 
Other
 

 
 
 
* What was the impact on your attitude towards the site where you faced problems?
 
Stopped visiting that particular website
 
Stopped purchasing at that particular website
 
Stopped purchasing from that company’s offline store
 
It had no impact whatsoever
 
Other
 

 
 
 
* What was the impact on your online shopping behaviour in general?
 
Stopped shopping online
 
Stopped shopping online, but for only that product or category of products
 
It had no impact whatsoever
 
Other
 
 
 
 
* Please tell us your age bracket
Below 18 yrs 18 - 30 yrs 31 - 40 yrs 40 – 50 yrs Above 50 yrs
 
 
 
* Educational Background
Non Matriculate Matriculate Graduate Postgraduate Professional
 
 
 
* What is your sex?
Male Female
 
 
 
* What is your average monthly income?
 
Less than Rs. 5,000
 
Rs. 5,000 – Rs. 10,000
 
Rs. 10,000 – Rs. 25,000
 
Rs. 25,000 – Rs. 50,000
 
Above Rs. 50,000
 
 
 
What is your email ID?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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