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Surveys
2005
April
I
iPod Shuffle Survey
iPod Shuffle Survey
0%
Gender:
Female
Male
Please tell us how the iPod shuffle would rate on the following attributes.
1
Not At All Descriptive
2
3
4
5
Very Descriptive
a. High quality
b. Expensive
c. A brand I can trust
d. Well built
e. A good value
Overall, what is your reaction to the iPod shuffle?
Poor
Fair
Good
Very Good
Excellent
What other brands of mp3 player have you used? (Check all that apply)
Apple iPod
iRiver
Creative
I haven't used mp3 player, but I'm familiar with it
I know nothing about mp3 player
What is it that you like about iPod shuffle? Please enter as many items as you wish.
What do you like least about iPod shuffle?
What would be your main reason for buying iPod shuffle?
Overall, how interested are you in buying iPod shuffle if it were available? Please check one.
Not at all Interested
Not Very Interested
Neither Interested nor Uninterested
Somewhat Interested
Very Interested
Which of the following best describes your need for iPod shuffle?
I really need this product because nothing else can solve this problem.
This is a minor improvement over what I currently use.
It looks okay but is about the same as what I'm doing now.
My current product would serve me better.
You've got to be kidding. Why would I need this product?
Assuming the iPod shuffle is priced comparably to other major brands, would you say it is a...
Very poor value
Somewhat poor value
Average value
Fairly good value
Very good value
Overall, what would be your most important factors in choosing a mp3 player? Please check one only.
Value
Best performance
Good repair/Warranty service
Other than the product itself, which of the following would most influence you when deciding to buy a mp3 player?
Commentary on the Internet/Web site
Word-of-mouth
Sales/service representative
Industry publications
Advertising
Trade shows/events
Guarantee/warranty offers
Other
Please contact
[email protected]
if you have any questions regarding this survey.
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