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What kind of beverages you do you consume?(select as many as apply)
 
Tea
 
Coffee
 
Soft drinks
 
Fruit juices

 
 

What are your preferences in terms of beverages? (Rank the following. Most preferred gets rank 1 and least preferred gets rank 4 )
Tea
Coffee
Soft drinks
Fruit juices
 
 

What is your rate of consumption of cold drinks?
 
Every day
 
Few times a week
 
Once a week
 
Occasionally
 
Rarely
 
 

Do you drink fruit juice?
 
Yes
 
No
 
 

Where do you get your fruit juice from? (ignore if you do not consume fruit juice)
 
Packaged
 
Made at home
 
Roadside shops
 
Juice parlors

 
 
 
Where do you prefer to get your fruit juice from? (Rank 1 for most preferred, Rank 3 for least preferred)
Packaged
Home
Roadside vendors/Juice shops
 
 
What do you feel about options available in India for these beverages?

Inadequate Sufficient Excellent
Hot drinks
Cold drinks
Packaged fruit juices
 
 
Why do you drink cold drinks?
(Rate these statements on a scale of 1 to 7 where 7 implies strongly disagree and 1 implies strongly agree)
7 6 5 4 3 2 1
I consume cold drinks on social gatherings
I consume cold drinks whenever I am in need of refreshment
I drink cold drinks only when I am ill
I drink cold drinks for fun
I drink cold drinks only when my friends drink them
 
 
 
What attributes influence your choice of beverages? Please rank them in your order of preference
Price
Flavour
Sweetness
Aeration
Packaging
Advertisement
Health benefits
 
 
Which of the following statements describe you? (Rate these statements on a scale of 1 to 7. Where 7 implies strongly disagree and 1 implies strongly agree)
7 6 5 4 3 2 1
I enjoy outdoor activities more than indoor activities
I lead a busy life
I enjoy eating out
I like going out for movies
I am very health conscious
I like travelling and going on holidays
I find making juices/drinks at home a tedious task
Mulinational drinks are against traditional values
I spend a lot of time with my family
I am careful about the money I spend on food and beverages
I like traditional food and beverages
 
 
Rate these statements on a scale of 1 to 7, where 7 implies strongly disagree and 1 implies strongly agree
7 6 5 4 3 2 1
Packaged fruit juices are healthier than cold drinks
Packaged fruit juices are healthier than juice from juice shops
Fruit juices are meant for consumption during periods of illness alone
 
 

Which of the following will be the best purchase?
 
200 ml juice for Rs 15
 
500 ml juice for Rs 35
 
1000 ml juice for Rs 65
 
 
Rate these statements on a scale of 1 to 7, where 7 implies strongly disagree and 1 implies strongly agree

I buy (would buy) my brand of packaged fruit juice because
7 6 5 4 3 2 1
It provides vitamins and minerals for health
It is a cool and refreshing drink
It tastes good/I like the flavour
It has nice advertisements
It is a well known brand
It has a trendy and fun image
Most of my peers drink the same brand
It provides best value for the price
It is priced lower than others
It has better packaging than others
 
 
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What is your age in years?
 
0-15
 
15-20
 
20-30
 
30-40
 
40-50
 
more than 50
 
 
 
What is your gender?
 
Male
 
Female
 
 

What is your household's average monthly income in rupees?
 
0-15000
 
15000-30000
 
30000-50000
 
above 50000
 
 

What is your occupation?
 
Professional
 
Self employed
 
Student
 
House maker
 
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