|
Hello:
You are invited to participate in our survey on khadi products. This questionnaire is designed to determine consumer preferences for khadi and its branded variety. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. The data divulged will be used solely for academic purposes and will not be given out to a third party. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
|
| |
|
|
|
|
| * How often do you shop for garments? |
| |
|
|
|
|
| |
| * Which are the parameters you consider while shopping for garments (Please rank on a scale of 1 to 5; 1 most favored and 5 least favored)? |
| |
| Quality |
| | | Brand Name |
| | | Variety |
| | | Durability |
| | | Price |
| |
|
|
|
|
|
| * Do you buy khadi products? |
| |
|
|
|
|
|
| What kind of khadi products do you use? (Tick whichever applicable) |
| |
|
|
|
|
|
|
| * You would say you are a (Please choose from below) |
| |
|
|
|
|
|
|
|
|
Please answer the following on a scale of 1 to 5; where 1 denotes strongly agree and 5 denotes strongly disagree
|
|
|
|
|
|
|
| * Have you ever purchased a branded khadi product? |
| |
|
|
|
|
|
* Would you consider buying a khadi product if it is branded?
|
| |
|
|
|
|
Please answer the following on a scale of 1 to 5; where 1 denotes strongly agree and 5 denotes strongly disagree
|
|
|
|
|
|
|
| * Why do/would you buy a branded khadi product? (Please rank from 1 to 6; most preferred ranked 1 and least preferred ranked 6) |
| |
| Superior quality |
| | | More durable |
| | | More fashionable |
| | | More variety |
| | | Better customer service |
| | | Low price |
| |
|
|
|
|
|
| * What factors influence your decision to buy a brand? (Select whichever applicable) |
| |
|
|
|
|
|
|
| How did you come to know about khadi products? |
| |
|
|
|
|
|
Which of the following describe you? (Please answer the following on a scale of seven. 1 implies strongly agree and 5 implies strongly disagree)
|
|
|
|
|
|
|
|
|
|
|
| * What is your average monthly income? |
| |
|
|
|
|
|
|
|
|
|
| * What is your occupation? |
| |
|
|
|
|
Loading...
