|
Hello PARENTS:
You are invited to participate in my survey for my Consumer and Organizational Buying Behavior Research Project. (Please only answer the survey if you are a parent of a child between the ages of 6 and 17.) In this survey, approximately 30 people will be asked to complete a survey that asks questions about whether Kids ages 6-17 influence the purchase decisions of parents and family purchases. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Tobieann Henry at 914-525-0586 or by email at the email address specified below. [email protected] or [email protected]
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
|
| |
|
|
|
|
| Before you go shopping (with/without your child), do you usually talk to your child about what you're going to buy? |
| |
|
|
|
|
|
| Do you ask your child's opinion about products that you buy for your child? |
| |
|
|
|
|
|
| Do you ask your child's opinion about products that you buy for the whole family? |
| |
|
|
|
|
|
| Do you ask your child's opinion about products that you buy for yourself? |
| |
|
|
|
|
|
| In general, who knows more about products for kid, you or your child? |
| |
|
|
|
|
|
| In general, when you go shopping, are there some items that you normally allow your child to pick out for himself/herself when you go shopping? |
| |
|
|
|
|
|
| When you go shopping for things for yourself with your child, do you...? |
| |
|
|
|
|
| On a scale of 1 to5 with 1 being most likely and 5 being least likely, please rate the kinds of things you would normally allow your child to pick out for himself/herself when you go shopping.
|
|
|
|
|
|
|
| Does your child play a big role, a little low or no role at all in your decisions to buy things for the family? |
| |
|
|
|
|
|
| Which of the following comes closest to describing your child's influence on all of your purchases each year? |
| |
|
|
|
|
|
| Do you feel that advertising plays an important role in your child's influence on your purchases? |
| |
|
|
|
|
|
| If you answered yes to the previous question, which type of advertising do you find to be the most effective? Rank in order of importance with 1 being the most important and 7 being the least important. |
| |
| Television |
| | | Newspaper |
| | | Magazine |
| | | Radio |
| | | Outdoor/Billboards |
| | | Internet |
| | | Word of Mouth |
| |
|
|
|
|
|
| There are only a few more questions for clarification purposes. |
| |
|
|
|
|
|
|
|
| |
| How many children do you have? | | |
|
|
|
|
|
|
|
|
|
| What is your marital status? |
| |
|
|
|
|
|
| What is the highest level of education have you completed? |
| |
|
|
|
|
|
|
|
|
|
| What range includes your total household income? |
| |
|
Under $35,000
|
$35,000 - $49,999
|
$50,000 - $64,999
|
$65,000 - $79,999
|
$80,000 - $94,999
|
$95,000 or more
|
|
|
|
|
Loading...
