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2005
March
L
La Dolce Vita
La Dolce Vita
This survey will help us create a dessert destination where people can relax and enjoy desserts. We appreciate your help.
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Step 1 of 6
Directions:
Below you will find two sets of descriptions - one on your left and one on your right. If you prefer the description on your left (right), please select one of the radio buttons found in the bottom left (right) that is representative of your preference.
Please refer to the following when answering the questions.
Size
* An index card is 3.5" X 2"
Dessert Quality
*
Premium
- the quality of desserts you'd find in your local,
independent bakery or in an moderately-expensive restaurant
*
Average
- the quality of desserts you'd find at a national chain
restaurant such as Bakers' Square, Bennigan's, TGI Fridays, etc.
*
Value
- the quality that you would find in a local diner or "greasy
spoon"
Ambience
*
Upscale
- The type of atmosphere and decor you'd find at a
comfortably chic and hip local cafe
*
Average
- The type of atmosphere and decor you'd find at an
average-priced, table-service restaurant (eg. "themed" decor,
somewhat kitsch, corinthian leather booths bar stool seating
*
Utilitarian
- plastic décor, bright colors, cafeteria seating, like
Dunkin Donuts
Price
$3.00 - $3.99
$3.00 - $3.99
Portion Size
4" X 2" X 2"
4" X 2" X 2"
Dessert Quality
Average
Value
Ambience
Average
Utilitarian
Strongly Prefer Left
Somewhat Prefer
Indifferent
Somewhat Prefer
Strongly Prefer Right
Please rank the following dessert outlets based on your spending. (1- Most, 9- Least)
Note: You cannot use a rank or number twice (e.g., Ice Creams Stores and Starbucks CANNOT have the same rank of 5)
Panera Bread/Cosi's/Corner Bakery
-- Select --
1
2
3
4
5
6
7
8
9
Retail outlets (off the shelf, pre-packaged desserts)
-- Select --
1
2
3
4
5
6
7
8
9
Super-market bakery
-- Select --
1
2
3
4
5
6
7
8
9
Ice cream stores
-- Select --
1
2
3
4
5
6
7
8
9
Other
-- Select --
1
2
3
4
5
6
7
8
9
Krispy Kreme/Dunkin Donuts
-- Select --
1
2
3
4
5
6
7
8
9
High end specialty bakery
-- Select --
1
2
3
4
5
6
7
8
9
Starbucks
-- Select --
1
2
3
4
5
6
7
8
9
High end specialty chocolate stores (Godiva, Ghiradelli, See's, Teuschers, etc.)
-- Select --
1
2
3
4
5
6
7
8
9
Rate Dunkin Donuts on a scale of 1 to 5 based on your perception (Skip if you have never been to a Dunkin Donuts).
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
Rate Panera Bread/Cosi's/Corner Bakery on a scale of 1 to 5 based on your perception (Skip if you have never been to these stores).
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
Rate your Specialty Bakery / Chocolate Shop on a scale of 1 to 5 based on your perception.
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
Rate Starbucks on a scale of 1 to 5 based on your perception (Skip if you have never been to a Starbucks).
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
What would your ideal dessert shop look like?
Panera Bread/Cosi's/Corner Bakery
Starbucks
Krispy Kreme/Dunkin Donuts
Specialty Bakery
Ice cream stores
High end specialty chocolate stores (Godiva)
Other
Comments / Suggestions for our dessert shop?
Please contact
[email protected]
if you have any questions regarding this survey.
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