1. Surveys
  2. 2014
  3. October
  4. L
  5. Lakeforest Mall Email List - Online Survey
 
 
Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.

Please note that, for optimum viewing, you might want to maximize your browser screen.  Also, some scrolling up & down may be required.
 
 
* 1. Please enter 5-digit zip code.
 
 
2. How many times during the past 90 days have you visited each of the following shopping venues?
Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Any online fashion retail site
* Washingtonian Center
* Lakeforest Mall
* Westfield Wheaton Mall
* Westfield Montgomery Mall
* Tysons Corner Center
 
 
3. Among the five listed, which one shopping center in the area do you think….
Lakeforest Mall Tysons Corner Center Washingtonian Center Westfield Montgomery Mall Westfield Wheaton Mall None of these/some other location
* Has the best prices
* Has the easiest parking
* Offers the best food/dining options
* Has the best selection & variety of stores
* Offers the safest/ most secure environment
* Is the best for its cleanliness/being well maintained
* Offers the best location/is the easiest to get to
 
 
 
* 4. When did you most recently shop at Lakeforest Mall?
 
Shopped there within the past week
 
Shopped there within the past two weeks
 
Shopped there within the past 30 days
 
Shopped there within the past 31-60 days
 
Shopped there within the past 61-90 days
 
 
 
* 5. When did you most recently shop at Lakeforest Mall?
 
Shopped there within the past 3-6 months
 
Shopped there within the past 6-12 months
 
Shopped there more than a year ago
 
Have never shopped at Lakeforest Mall
 
 
 
* 6. Which, if any of these changes at Lakeforest Mall would most likely influence you to shop there more often? Please select all that apply.
 
Not familiar enough to comment
 
If more of the restaurants I like were located there
 
If the stores offered better prices/value
 
If the center had an overall better blend of stores
 
If there were more events
 
If the parking were easier
 
If the center was more attractive
 
If the center was safer
 
If more of the stores I like were located here
 
If it were easier to get to
 
If it was easier to find my way around the center
 
Other
 
None of the above/not sure/happy with the way things are

 
 
 
7. Is there anything else that would cause you to shop more often at Lakeforest Mall?
   
 
 
 
8. When you do shop at Lakeforest Mall, what would you say is the main reason you choose to shop there?
   
 
 
 
* 9. Which of these stores are you likely to visit during a typical shopping trip to Lakeforest Mall?  You may give more than one answer.
 
JCPenney
 
Lord & Taylor
 
Macy’s
 
Sears
 
Aeropostale
 
American Eagle Outfitters
 
Bath & Body Works
 
Body Central
 
Champs
 
Charlotte Russe
 
The Children’s Place
 
Crazy 8
 
DTLR
 
EB Games
 
Express
 
Finish Line
 
Foot Locker
 
Forever 21
 
Gymboree
 
H&M
 
Hollister & Co.
 
Journeys
 
Justice
 
Kids Foot Locker
 
The Limited
 
New York & Company
 
Payless Shoe Source
 
Rue 21
 
Shoe Department Encore
 
Victoria’s Secret
 
Wet Seal
 
Zumiez
 
Other
 
None of the above/not applicable/not certain

 
 
 
* 10. Which of these restaurants are you likely to visit during a typical trip to Lakeforest Mall? You may give more than one answer.
 
Red Robin Gourmet Burgers
 
Ruby Tuesday
 
Silver Diner
 
Food Court
 
Other
 
None of these/not applicable

 
 
 
* 11. On a 0-10 scale, how likely would you be to recommend Lakeforest Mall to a friend or relative (0=not at all likely; 10=highly likely)?
«Not At All LikelyHighly Likely»
012345678910
 
 
 
* 12. Are you or any persons of your household members of the Lakeforest Mall Kids’ Club?
 
Yes
 
No
 
 
 
* 13. For your information, in 2013 Lakeforest Mall implemented a $1.2 million renovation plan to improve the overall aesthetic and functionality of the interior areas of the mall. Improvements included a complete reconfiguration of Center Court, a brand new and relocated children’s play area, and new furniture for the Cafés in the Forest Food Court.

Are you aware of these recent improvements and changes at Lakeforest Mall?
 
Yes
 
No
 
Not sure/uncertain
 
 
 
* 14. How, if at all, have these changes affected how frequently you shop at Lakeforest Mall?
 
I shop at Lakeforest Mall more frequently
 
I shop at Lakeforest Mall about the same
 
I shop at Lakeforest Mall less frequently
 
Not sure/uncertain
 
 
 
15. Do you have any additional comments, feedback or suggestions regarding the recent improvements and changes at Lakeforest Mall?
   
 
 
 
* 16. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
* 17. Now, approximately how much did you spend in the past 12 months on your children for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
* 18. Based on the following responses, how often would you say you dine out at any restaurants in general?
 
None/Don't Typically Dine Out
 
Once a Month or Less
 
2-3 Times a Month
 
Once per Week
 
Twice per Week
 
3-4 Times per Week
 
5-6 Times per Week
 
Daily/Once per Day
 
2 or More Times per Day
 
Not sure/uncertain
 
 
 
19. Are there any stores not currently at Lakeforest Mall that – if were at Lakeforest Mall – would cause you to shop at the center more often?
   
 
 
 
20. Are there any restaurants or eateries not currently at Lakeforest Mall that – if were at Lakeforest Mall – would cause you to visit the center more often?
   
 
 
21. Please indicate what means you currently use to receive sale information and/or sales coupons for apparel.
Currently Rely On Do Not Currently Use Not Sure/Uncertain
* Mobile/Smart Phone Apps
* Newspaper(s)
* Emails from stores I have chosen
* Displays & signage throughout a shopping center
* Web searches like Google
* Emails from centers/malls I have chosen
* Social sites like Facebook/Pinterest
* Twitter
* Direct mail to my home
* Websites like Groupon
* Customer loyalty clubs/programs
* Shopping center websites
 
 
 
22. Your candid feedback is extremely important to us, so is there anything else you would like to tell us about Lakeforest Mall?
   
 
 
 
THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
 
* 23. Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
* 24. Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Associate's/Vocational School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
* 25. How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
* 26. How long have you lived in the area?
 
Less than one year
 
One to less than 3 years
 
Three to less than 5 years
 
Five years or more
 
 
 
* 27. Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Asian/Pacific Islander
 
Other race
 
 
 
* 28. Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
29. Which of these categories best describes your total household income before taxes? (remember, all of your answers are held in strictest confidence.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$199,999
 
$200,000-$249,999
 
$250,000 or More
 
 
 
* 30. What is your gender?
 
Male
 
Female