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Surveys
2005
March
L
Loyalty Survey
Loyalty Survey
shopping on a particlar on-line store
Comments and suggestions about electronics
How familiar are you with [PRODUCT]?
Never heard of it
I am aware but have never used it
Use it only sometimes
Use it on a regular basis
Which of these[GENERIC_PRODUCT] have you used?
[ENTER BRAND 1]
[ENTER BRAND 2]
[ENTER BRAND 3]
[ENTER BRAND 4]
[ENTER BRAND 5]
[ENTER BRAND6]
Other
How did you first hear about [PRODUCT]?
TV
Radio
Magazine
Newspaper
Internet
Friend/relative/associate
Haven't heard of it before
Not sure
Other
Overall, how do you rate the quality of [PRODUCT]?
Poor
Fair
Good
Very Good
Excellent
What is it that you would most like to change about [PRODUCT]?
Would you recommend [PRODUCT] to a friend or associate?
Definitely Not
Probably Not
Not sure
Probably
Definitely
When was the last time you used [PRODUCT]?
Under 1 month
1 to 6 months
6 months to 1 year
Not sure
Other
How often do you buy [PRODUCT]?
Once per week or more often
2 to 3 times per month
Once per month
Once every 2-3 months
Once or twice a year
Less than once a year
Not sure
How likely are you to buy [PRODUCT] in the future?
Very Unlikely
Somewhat Unlikely
Not sure
Somewhat likely
Very likely
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