Luxury products

Dear participant,

You are invited to participate in our survey on luxury brand preferences. We are attempting to find out what expectations consumers have of luxury products they purchase or intend to buy. We believe your responses will be valuable to us in achieving that understanding.

It will take approximately 15 minutes to complete the questionnaire.

Please read each question carefully and answer as accurately as you can. In this questionnaire, there are no right or wrong answers. Your answers should be the ones that are right for yourself.

Thank you very much for your time and support.

Please start with the survey now by clicking on the Continue button below. You are free to leave the survey whenever you wish to.

I Agree

Read the following statements carefully and rate accordingly

	1.Strongly disagree	2	3	4	5	6	7.Strongly agree
* I collect unusual products as a way of telling people I’m different

* I have sometimes purchased unusual products or brands as a way to create a more distinctive personal image

* I often look for one-of-a-kind products or brands so that I create a style that is all my own

* Often when buying merchandise, an important goal is to find something that communicates my uniqueness

* I often combine possessions in such a way that I create a personal image for myself that can’t be duplicated

* I often try to find a more interesting version of run-of-the-mill products because I enjoy being original

* I actively seek to develop my personal uniqueness by buying special products or brands

* Having an eye for products that are interesting and unusual assists me in establishing a distinctive image

* The products and brands that I like best are the ones that express my individuality

* I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image

	1.Strongly disagree	2	3	4	5	6	7.Strongly agree
* I’m often on the lookout for new products or brands that will add to my personal uniqueness

* When dressing, I have sometimes dared to be different in ways that others are likely to disapprove

* As far as I’m concerned, when it comes to the products I buy and the situations in which I use them, customs and rules are made to be broken

* I often dress unconventionally even when it’s likely to offend others

* I rarely act in agreement with what others think are the right things to buy

* Concern for being out of place doesn’t prevent me from wearing what I want to wear

* When it comes to the products I buy and the situations in which I use them, I have often broken customs and rules

* I have often violated the understood rules of my social group regarding what to buy or own

* I have often gone against the understood rules of my social group regarding when and how certain products are properly used

* I enjoy challenging the prevailing taste of people I know by buying something they wouldn’t seem to accept

	1.Strongly disagree	2	3	4	5	6	7.Strongly agree
* If someone hinted that I had been dressing inappropriately for a social situation, I would continue dressing in the same manner

* When I dress differently, I’m often aware that others think I’m peculiar, but I don’t care

* When products or brands I like become extremely popular, I lose interest in them

* I avoid products or brands that have already been accepted and purchased by the average consumer

* When a product I own becomes popular among the general population, I begin using it less

* I often try to avoid products or brands that I know are bought by the general population

* As a rule, I dislike products or brands that are customarily purchased by everyone

* I give up wearing fashions I’ve purchased once they become popular among the general public

* The more commonplace a product or brand is among the general population, the less interested I am in buying it

* Products don’t seem to hold much value for me when they are purchased regularly by everyone

* When a style of clothing I own becomes too commonplace, I usually quit wearing it

Please read the following statements carefully and rate them accordingly

* Please mention your age (in years)