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| Hi, we are currently conducting a research project for our marketing research course at U of T. It would be greatly appreciated if you would take the time to fill out the following survey. Thank you. |
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| What is your weekly disposable income for eating out? |
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| How many times do you eat out during the week? | | |
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| How often do you go to fast food restaurants? |
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| What is your favourite fast food restaurant? | | |
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| What types of food would you like the most in fast food restaurants which are not currently offered? | | |
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| Beef burgers | | | | Chicken burgers | | | | Fish burgers | | | | Chicken strips/nuggets | | | | Fries | | | | Salads | | | | Subs | | | | Fried Chicken | | | | Tacos | | | | Pizza | | | | Sandwiches/Wraps | | |
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| Do you usually _____ at your favourite fast food restaurant? |
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| What is your primary reason for eating at a fast food restaurant as opposed to a sit-down restaurant? | | |
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| Quick service | | | | Quality of food | | | | Courteous service | | | | Price | | | | In-restaurant atmosphere | | | | Menu variety | | | | Reputation | | | | Cleanliness | | | | Location | | |
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| What price range do you usually spend per meal at a fast food restaurant(before taxes)? |
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| What price range would you prefer to spend per meal at a fast food restaurant(before taxes)? |
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| When eating at a fast food restaurant, do you usually? (check all that apply): |
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| If you had a coupon, would you be more likely to visit a fast food restaurant? |
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| Please indicate how often you have used a coupon during purchases in the past month |
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| You prefer to go to a fast food restaurant whose atmosphere is (please select one): |
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| Mcdonalds | | | | Burger King | | | | WendyÂ’s | | | | KFC | | | | HarveyÂ’s | | | | Taco Bell | | | | Subway | | |
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| Do you follow a special diet plan? (check all which apply) |
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| The following pages list several service attributes, please tell me how important that item is to you in a fast food restaurant?
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| What do you think is the reasonable amount of time, between you making the purchase and receiving your orders? |
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| What do you think is the unacceptable amount of time, between you making the purchase and receiving your order? |
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| How many times have you visited a fast food restaurant from 10 pm to 5 am in the past month |
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| If yes, which day(s) would you most likely visit a fast food restaurant from 10 pm to 5 am? |
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If you had an unpleasant experience in a fast food restaurant in the past, would you return to the same fast food restaurant?
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| If you had an unpleasant experience in a fast food restaurant in the past, would you return to the same fast food restaurant chain? |
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| What is the worst fast food experience you have had in the past? | | |
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| Do you prefer a fast food restaurant which has a self serve soda machine over one which does not have one? |
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| In your opinion, do you believe promotional contests have increased your purchases at particular restaurant? (eg Roll up the Rim to Win, McDonaldÂ’s Monopoly games) |
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| In your opinion, do you believe promotional discounts have increased your purchases at particular restaurant? (eg Toonie Tuesday, McDonaldÂ’s value meal) |
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