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Dissertation Questionnaire
For minority sports it is becoming increasingly important to develop a greater marketing focus when attracting both participants and sponsors. Individuals face an almost unlimited number of choices in their use of leisure time, while many companies are under increasing pressure to ensure a sufficient return on sponsorship investment while dealing with a large number of requests for funding from a variety of sports, events and charitable causes.
In this questionnaire it is intended to discover how participants of minority sports are attracted to and choose between the different offerings available, and how they react to sponsorship of the events that they are involved in.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Andrew Brown by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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Section 1.
These initial questions are regarding your sporting background and how you find out about sporting activities. |
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* 1. Which of the following best describes your sporting background?
(please select one) |
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2. And which of the following activities do you participate in?
(please select where appropriate)
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* 3. Where do you typically find out about upcoming sporting events?
(tick as many as applicable) |
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* 4. And where would you initially look to find information about upcoming sporting events?
(please select one) |
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Section 2. |
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This section is regarding Adventure Racing in general, the Rat Race Urban Adventure Series and your knowledge of the event. |
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| * Do you perceive Adventure Racing to be an "extreme sport"? |
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| * Have you ever heard of the Ace Races adventure race series? |
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| * Have you ever heard of the Dynamic Adventure Racing Series? |
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| * Have you ever heard of the Open Adventure race series? |
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| * 9. Have you heard of the Rat Race Urban Adventure race series? |
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* 10. Have you ever participated, volunteered or spectated at one of the Rat Race Urban Adventure Races?
(please select one) |
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* 11. When did you first hear about the Rat Race?
(please select one) |
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* 12. Where did you first see or hear about the Rat Race Urban Adventure Races?
(please select one) |
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* 13. Through which of the following ways have you ever seen or heard about the Rat Race Urban Adventure Races?
(tick as many as applicable) |
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| 14. From what you know about the Rat Race Urban Adventure Series, how do you perceive the following elements of the event:
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15. If you have never participated, or don't intend to participate again, rank the following in the order that they would affect your preference to participate in the future
(1 most influencial, 5 least influencial) |
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| Event Physical Difficulty |
| | | Event Technical Difficulty |
| | | Event Entry Cost |
| | | Event Locations |
| | | Event Timings |
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Section 3.
This Section will look at how you respond to Sponsors of the Rat Race Urban Adventure Series. |
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| * 16. Thinking about some of the sponsors of the Rat Race Urban Adventure Series, what Brand or Company comes to mind? | | |
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* 17. Which of the following do you recall as sponsors of the Rat Race Series in 2005?
(tick as many as applicable) |
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18. For any of the following companies or brands involved at the Rat Race Urban Adventure Series 2005 did you:
(tick as many as applicable)
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| 19. In your opinion, has The North Face's involvement in the Rat Race Urban Adventure 2005:
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| 20. In your opinion, has Ellis Brigham's involvement in the Rat Race Urban Adventure 2005:
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| 21. In your opinion, has JMR's involvement in the Rat Race Urban Adventure 2005:
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| 22. In your opinion, has High 5's involvement in the Rat Race Urban Adventure 2005:
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| 23. In your opinion, has Volvo's involvement in the Rat Race Urban Adventure 2005:
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| 24. In your opinion, has Buff's involvement in the Rat Race Urban Adventure 2005:
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Section 4.
Thank you for your responses so far, in order to enter into the prize draw for some outdoor apparel and a bottle of JMR
whisky, please complete the following questions. |
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| * Age | | | | * Gender (male/female) | | | | Status (Unemployed/Student/Professional/Retired/Other) | | | | E-Mail Address
(this is required if you wish to enter the prize draw, it will not be connected with your responses and will be held in the strictest of confidence) | | | | Any Comments? | | |
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