This survey is part of a Marketing Plan, produced by students currently undertaking BSB126. It is featuring a new white hot chocolate drink.
Description: An innovative concept in drinking chocolate, soon to be on the shelves in Australian food stores. Snow white flakes of premium white milk chocolate truffle infused into a blend of instant white hot chocolate mixture. The result- A swirly rush of creamy, milky chocolate in a hot steaming mug to comfort your senses during the winter blues.
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Hello:
You are invited to participate in a student survey which features Lindts new White Hot Chocolate. In this study, approximately 100 people will be asked to complete a survey that asks questions about your view of this described product and how it compares to other hot beverage products. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Janne Loekken at 0407173479 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| 1. Please tell us how the described product would rate on the following attributes.
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Please read the following description of a new product concept called [Concept Name].
Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE] |
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| 3. Overall, what is your reaction to the described product? |
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4. What other brands of [Product Category] have you used? (Check all that apply.
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| 5. What is it that you like about [Product]? Please enter as many items as you wish. | | |
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| 6. What do you like least about [Product]? | | |
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| 7. What would be your main reason for buying the product? | | |
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| 8. Overall, how interested are you in buying this product if it were available? Please check one. |
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| 9. Which of the following best describes your need for this product? |
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| 10. Based on the description, what price would you expect to pay for the product? | | |
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11. Assuming the new product is priced comparably to other major brands, would you say it is a...
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| 12. In what ways does the described product appear to be superior to other [Product Category] brands? | | |
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13. Overall, what would be your most important factors in choosing a [Product Category]? Please check three.
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14. Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
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