This survey is part of a Marketing Plan, produced by students currently undertaking BSB126 at QUT.
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Hello:
You are invited to participate in a student survey which features Lindts new White Hot Chocolate. In this study, 50 male and 50 female is needed to complete the study requirements. The survey asks questions about your view of this described product and how it compares to other hot beverage products. It will take approximately 4 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Janne Loekken at 0407173479 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * 2. To which of these age groups do you belong? |
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| * 3. To which of these age groups do you belong? |
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| Do you drink hot beverages? |
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| Which of these Hot beverages have you heard of? |
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| Which of these hot beverages have you ever tried? |
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| Which of these hot beverages have you tried in the last three months? |
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Please read the following description of a new hot beverage product concept.
Concept Description:
[ Lindt Lindor have produced an innovative concept in drinking chocolate, soon to be on the shelves in Australian food stores. The white hot chocolate will contain the finest of Lindt Lindors white chocolate already on the market.Imagin Snow white flakes of premium white milk chocolate truffle infused into a blend of instant white hot chocolate mixture. With the added bonus of vitamin D. The result- A swirly rush of rich creamy, milky chocolate in a hot steaming mug to comfort your senses during the winter blues. ] |
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| 9. Overall, what is your reaction to the described product? |
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| 10. Please tell us how the described product would rate on the following attributes.
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| 11. What is it that you like about Lindts White Hot Chocolate?
Please enter as many items as you wish. | | |
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| 12. What do you like least about Lindts White Hot Chocolate? | | |
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| 13. What would be your main reason for buying the product? | | |
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| 14. Overall, how interested are you in buying this product if it were available? Please check one. |
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| 15. Which of the following best describes your need for this product? |
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| 16. Based on the description, what price would you expect to pay for a 250g packet of Lindts instant white hot chocolate? | | |
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17. Assuming the new product is priced comparably to other major brands, would you say it is a...
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| 18. In what ways does the described product appear to be superior to other hot beverage brands? | | |
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19. Overall, what would be your most important factors in choosing a Lindts White Hot Chocolate? Please check three.
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20. Other than the product itself, which of the following would most influence you when deciding to buy Lindts White Hot Chocolate? Please check three.
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| Which of these names do you think would sute the product? |
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| * To make sure we have spoken to a good cross section of the community; What is the annual joint income before tax of the household? |
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