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1. List the reasons why you would purchase a new PHONE SYSTEM (Please check ALL that apply).
 
Dissatisfaction with the current system
 
Obsoleteness of the current system
 
Recommendation from a vendor
 
Recommendation from other third party
 
No reason – perfectly happy with what I have
 
Other
 

 
 

2. List the reasons why you would purchase a new NETWORK SERVER (Please check ALL that apply).
 
Dissatisfaction with the current system
 
Obsoleteness of the current system
 
Recommendation from a vendor
 
Recommendation from other third party
 
No reason – perfectly happy with what I have
 
Other
 

 
 

3. If you were to purchase a new system, what option purchase option would best meet your needs?
 
Purchase New System
 
Purchase Refurbished System
 
Lease / Rent
 
Hosted Services
 
Other
 

 
 
 
a) A network server with the following features: 60 GB hard drive, backup system, e-mail server, file server, firewall security, LAN network server, Virtual Private Network, internet access, and web hosting.
   
b) A phone system with the following features: auto attendant, call report log, call routing, fax support, phone support for up to 40 users, voicemail, and VoIP capability.
   
c) A product that incorporates both systems (network server and phone system).
   
 
 
5. Who aids in the decision making process when purchasing the following systems at your company (Please check ALL that apply)?
a. Network Server
 
Executive Manager (CEO, CFO, CIO)
 
Purchasing Manager
 
IT Manager
 
Office Manager
 
System Administrator
 
Other
 

 

b. Phone system
 
Executive Manager (CEO, CFO, CIO)
 
Purchasing Manager
 
IT Manager
 
Office Manager
 
System Administrator
 
Other
 

 
 
6. Who makes the final decision when purchasing the following systems at your company (Please check ONE)?
a. Network Server
 
Executive Manager (CEO, CFO, CIO)
 
Purchasing Manager
 
IT Manager
 
Office Manager
 
System Administrator
 
Other
 
 

b. Phone system
 
Executive Manager (CEO, CFO, CIO)
 
Purchasing Manager
 
IT Manager
 
Office Manager
 
System Administrator
 
Other
 
 
 

7. If you currently have a PHONE SYSTEM, how did you learn about your system (Please check ALL that apply)?
 
Tradeshow
 
Phone vendor
 
Word of mouth
 
Internet search engine
 
Newspaper
 
Magazine
 
Print advertisement
 
Television advertisement
 
Direct mail advertisement
 
E-mail advertisement
 
Telemarketing
 
Industry expert
 
Other
 

 
 

8. If you are currently looking for a PHONE SYSTEM, how do you plan on obtaining information about your options (Please check ALL that apply)?
 
Tradeshow
 
Phone vendor
 
Word of mouth
 
Internet search engine
 
Newspaper
 
Magazine
 
Print advertisement
 
Television advertisement
 
Direct mail advertisement
 
E-mail advertisement
 
Telemarketing
 
Industry expert
 
Other
 

 
 

9. If you currently have a NETWORK SERVER, how did you learn about your system (Please check ALL that apply)?
 
Tradeshow
 
Network vendor
 
Word of mouth
 
Internet search engine
 
Newspaper
 
Magazine
 
Print advertisement
 
Television advertisement
 
Direct mail advertisement
 
E-mail advertisement
 
Telemarketing
 
Industry expert
 
Other
 

 
 

10. If you are currently looking for a NETWORK SERVER, how do you plan on obtaining information about your options (Please check ALL that apply)?
 
Tradeshow
 
Network vendor
 
Word of mouth
 
Internet search engine
 
Newspaper
 
Magazine
 
Print advertisement
 
Television advertisement
 
Direct mail advertisement
 
E-mail advertisement
 
Telemarketing
 
Industry expert
 
Other
 

 
 
 
a. Network Servers
   
b. Phone Systems
   
c. VoIP
   
 
 
12. Please indicate how familiar you are with the following brands.
Not Familiar Very Familiar
3Com
Verizon
Cisco
Intel
Allworx
SBC
Panasonic
Praxon
Nortel
Mitel
Toshiba
Avaya
 
 
13. Please indicate how important each of the following factors is when you make a purchasing decision for a PHONE SYSTEM.
Not Important Very Important
Price
Features
Technical support
Warranties
Brand
Ease of use
Industry compatibility
Size of system
System reliability
Customer References
Scalability
Proven technology
Installation
Reduction in phone bill
 
 
14. Please indicate how important each of the following factors is when you make a purchasing decision for a NETWORK SERVER.
Not Important Very Important
Price
Features
Technical support
Warranties
Brand
Ease of use
Industry compatibility
Size of system
System reliability
Customer References
Scalability
Proven technology
Installation
 
 
15. Please indicate the extent how important each function is when you make a purchasing decision for PHONE SYSTEM.
Not Important Very Important
VoIP Capability
Auto Attendant
Voicemail
Customized Call routing/Presence Management
Security
Remote office/Site-to-site
Industry Compatibility
Dialing Plans
High-end calling features such as call forwarding, call waiting and call hunt
Number of incoming lines
 
 
 
a) Network server
   
b) Telephone system
   
 
 

17. How many people currently work at your company (Please check one)?
1-25 26-50 51-75 76-100 Over 100
 
 
 
18. How many offices does your company have?
1 2 3 4 Over 5
 
 
 
19. Approximately, what is your company’s gross revenue per year?
   
 
 

20. What is your company’s main business segment (Please check ONE)?
 
Accounting
 
Advertising
 
Business Services
 
Computers/Internet/IT
 
Construction
 
Educational
 
Engineering
 
Financial Services
 
Healthcare
 
Hospitality
 
Insurance
 
Legal services
 
Manufacturing
 
Non-profit organization
 
Real Estate
 
Retail
 
Telecommunication
 
Other
 
 
 

21. What is the decision maker’s gender?
Male Female
 
 

22. What is the decision maker’s age?
Under 24 24-34 35-44 45-54 Over 55
 
 

23. How many trade shows and/or conferences does the decision maker attend per year?
Under 2 2 3-4 Over 5
 
 
 
 
   
 
   
 
   
 
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