Surveys 2014 February M Mary Kay Concept Test

Mary Kay Concept Test

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Exit Survey

Hello! You are invited to participate in a survey helping out the SDSU student team for the American Advertising Federation’s National Student Advertising Competition by evaluating a few advertising ideas. We are testing campaign ideas for the makeup brand Mary Kay. It should take no longer than 10 minutes to complete the questionnaire. Your participation in this study is completely voluntary. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions to help with our course and the competition. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. Thank you! SDSU NSAC Team (Spark Agency)       Age:   Under 18   18-25   26-35   35+       Gender   Female   Male       Is this concept and ads relevant to your lifestyle?   Yes   No       What do you like about this advertising campaign?       What do you dislike about this advertising campaign?     On a scale of 1 - 5, with 1 being the least, does this advertising campaign interest you on the Mary Kay brand? Interest       How likely are you to consider checking out Mary Kay after seeing this campaign?   Very Likely   Likely   Neutral   Unlikely   Very Unlikely       Is this concept and ads relevant to your lifestyle?   Yes   No       What do you like about this advertising campaign?