MBA survey

Analysis on Consumer buying behaviour towards an organized retail outlet

* Name

Age

* Gender

Male

Female

Income (Rs.)

* 2. Which type of place do you visit frequently for your bulk shopping needs?

a) Supermarket

b) Wholesaler

c) Mom & Pop Stores (Kirana Shops)

* 3. When do you prefer to shop most in any retail store?

a) During Sale

b) During Fresh season stock

c) During Discount

d) When required

* 4. Out of the below options which one do you think gives you better quality fruits and vegetables?

a) Retail Supermarkets & Hypermarkets

b) Hand cart and pavement vendors

* 5. What are the prime factors for shopping in malls?

* 6. What are the prime factors for shopping in kirana stores?

a) Emergency buying

b) For grocery items only

c) Credit facility

d) Door Delivery

e) Product availability even in lowest possible quantity

* 7. Does the proximity of store influence you to buy from the nearby local Shop over the far distanced mall?

a) Yes

b) No

* 8. What influences your buying decisions?

a) Availability of range

b) Reasonable Price

c) Quality of products

d) Customer Service

e) Brand name

* 9. Why would you choose a supermarket over a Kirana store to buy grocery and products of daily use?

a) Variety of product lines

b) Shopping experience

c) All products under one roof

d) Availability of Quality products & foreign brands

e) All of the above

* 10. Do you think that the organized retails outlets like supermarkets, hypermarkets, department stores and single brand retail outlets are adding any value to you or to your lifestyle?

a) Yes

b) No

* Do you have any planned list before moving in to any Retail Outlet?

Definitely

Mostly

Rarely

Never

* 12. Does the recommendation of your family & friends influence your decision to visit a particular Retail Outlet?

Yes

No

* 13. How many days does it take for you to convert your need for a product to its purchase?

a) Two days

b) Week

c) Same day

* 14. I prefer to always shop at one store!

Yes

No

* 15. I care a lot about which particular brand I buy

a) Always

b) Sometimes

c) Very rarely

* 16. Which out of the below two options do you choose while purchasing a consumer durable product (Electrical appliances, Gadgets)

a) Brand first and then Retail outlet

b) Retail outlet first and then brand

* 17. Do you pick an alternative brand (having an offer or discount) over the regular brand which you always buy?

a) Never. I always stick to my regular brand

b) I sometimes switch depending on how important the purchase is

* 18. Which of the below category do you fall into?

a) Price Sensitive

b) Always Quality Conscious

c) Always brand loyal

d) Keep experimenting with different brands irrespective of the price factor

* 19. My buying decision get influenced by the social factors (Friends, social status, brand endorsers)

a) Never. I make purchases only if I like it.

b) I sometimes make purchases completely against my choice due the influence of above factors.

* 20. I end up shopping more than the product I intended to buy before entering the outlet.

a) Mostly

b) Rarely

c) Never

d) Always