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Exit Survey
 
 
Hello: You are invited to participate in our survey for 106.3 WORD radio. In this survey, approximately 1,600 people will be asked to complete a survey that asks questions about your listenership to 106.3 WORD and news coverage. It will take approximately 5 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Survey Administrator at 854-555-1212 or by email at the email address specified below. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. [email protected]
 
 
 
 
* How often do you listen to 106.3 WORD?
 
Daily
 
Several times each week
 
Once a week
 
Occasionally (1 to 2 times per month)
 
Never
 
 
 
What time of day do you typically listen to 106.3 WORD? (Check all that apply)
 
Mornings (5am - 10am)
 
Middle of the day (10am-3pm)
 
Afternoons (3pm -7pm)
 
Evenings (7pm - Midnight)
 
After Midnight (Midnight to 5am)

 
 
 
When you listen to 106.3 WORD how important is local news coverage?
 
Very important
 
important
 
Moderately important
 
Slightly important
 
Not important at all
 
 
 
When you listen to 106.3 WORD how important are local weather updates?
 
Very important
 
Important
 
Somewhat Important
 
Slightly important
 
Not important at all
 
 
 
When listeneing to 106.3 WORD how important are local traffic updates?
 
Very important
 
Important
 
Somewhat important
 
slightly important
 
Not important at all
 
 
 
What is your primary source for local news coverage?
 
 
Local newspaper
 
Local TV newscast
 
Local radio station
 
Website operated by a local newspaper
 
Website operated by a local TV station
 
Website operated by a local radio station
 
Other (please specify)
 
 
 
What is your primary source for national and international news coverage?
 
 
Local newspaper or a website operated by a local newspaper
 
Local TV newscast or a website operated by a local TV station
 
Local radio station or a website operated by a local radio station
 
News Website (like CNN.com, Foxnews.com)
 
Cable news network (like CNN, Fox News, MSNBC)
 
Other (Please specify)
 
 
 
What age group do you belong to?
 
 
12-17
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-74
 
75+
 
 
 
What county to you reside in?
 
 
Anderson
 
Greenville
 
Pickens
 
Spartanburg
 
Other (Please specify)