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Hello:
We are a group of McGill University students working on a project for our New Product Development class.
You are invited to participate in our survey about a new oral hygiene concept. It will take approximately 5-7 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Minakshi Pai at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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Please read the following description of a new product concept, Mint Putty.
The questions that follow relate to this product:
Mint putty is the ultra long lasting, easy to use, breath freshening alternative for busy, on-the-go adults. The special time-release, sugar-free putty discreetly adheres to your back molar and naturally dissolves throughout the day to keep your mouth minty fresh for up to 5 hours by blocking the action of germs that cause bad breath.
Retails at $4.99 for a pack of 15 |
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| Overall, what is your reaction to the described product? |
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| * Based on this description, how interested would you be in purchasing this product at the price point of $4.99? |
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Based on the description, how interested would you be in buying this new oral hygiene product if priced within your budget?
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| Please tell us how the described product would rate on the following attributes.
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| What is it that you like about Minty Putty? Please enter as many items as you wish. | | |
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| What do you like least about the Minty Putty? | | |
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| What would be your main reason for buying the product? | | |
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| Based on the description, what price would you expect to pay for the product? | | |
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Assuming the new product is priced comparably to other breath freshening products, would you say it is of...
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| In what ways does the described product appear to be superior to other breath freshening products? | | |
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What other types of breath fresheners have you used? (Check all that apply.)
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Other than the product itself, which of the following would most influence you when deciding to buy the Mint Putty?
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How often could you find a use for this mint putty?
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| Which of the following attributes would entice you to try the mint putty? (Check all that apply) |
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What do you think of when you hear the word "putty"? (Check all that apply.)
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| Which of the following names do you think best describe this minty putty? Please rank your preference of each name.
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What kind of container do you think would be most appropriate for Mint Putty?
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| What is your approximate age? |
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| Indicate your marital status. |
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| Please indicate your approximate yearly household income before taxes. (Include total income of all adults living in your household.) |
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What was the last grade you completed in school?
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