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2012
March
M
MKT4153EF
MKT4153EF
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This survey will ask you about commercial pages on Facebook that you have "liked" or have become a fan of.
To find a list of pages that you have "liked", you will need to go to your personal profile and click on the About page. Next, scroll down until you reach your Activities/Interests. All of the pages you have liked will be under the Other section.
You will need to pick one page from each of the following categories:
1. Product
2. Local Business
3. Regional/National Business
Now you will be asked a series of questions regarding each of the three categories of pages.
*
First Name
:
*
Last Name
:
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What is the name of a product that you have liked on Facebook?
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Why did you choose to like this page?
*
What benefits do you receive from being a fan of this product's page?
*
What do you look for when you visit this product's page?
*
What is the name of a local business that you have liked on Facebook?
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Why did you become a fan of this business's page?
*
What benefits do you receive from being a fan of this business's page?
*
What do you look for when you visit this business's Facebook page?
*
What is the name of a national/regional business that you have liked on Facebook?
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Why did you become a fan of this business's page?
*
What benefits do you receive from being a fan of this business's page?
*
What do you look for when you visit this business's Facebook page?
*
Gender
Male
Female
*
Age
In what city and state are you from?
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