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  1. Surveys
  2. 2005
  3. May
  4. M
  5. MKTG3504 Survey
0%
 

Hello:

You are invited to participate in our survey about shopper experiences and expectations. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Iris Yuet by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* This store must be a departstore store, which is a large retail store ORGANISED INTO DEPARTMENTS offering a variety of merchandise. Please answer all questions on this questionnaire with this nominated store in mind.
   
 
 
Section 2: Store Attributes.

Please choose the response that best indicates your level of agreement (or disagreement) with the following statements. (1=Strongly Disagree, 5=Strongly Agree)
1 2 3 4 5
* a. I like the atmosphere in the department store.
* b. I like the display of products in the department store.
* c. I like the range of products in the department store.
* d. I like the range of brands available in the department store.
* e. The store employees in the department store are attentive to my needs.
* f. I like the layout of the department store, for example, aisles.
* g. I like the lighting in the department store.
* h. I think the childcare section in the department store is important to me.
* i. I think there are adequate restroom facilities in the department store.
* j. I think there are adequate carparking facilities.
* k. I think the opening and closing hours of the store are appropiate.
 
 
Section 3: Customer Satisfaction. Please choose the response that best indicates your level of agreement (or disagreement) with the following statements. (1=Strongly Disagree, 5=Strongly Agree)
1 2 3 4 5
* a. In general, the product sold in this department store are in good quality.
* b. The overall quality of service you received in this department store is good.
* c. The products in this department are in general very expensive.
* d. I find it convenient to buy everything I need in the same place.
* e. Overall, I am satisfied with this department store.
 
 
Section 4: Store Loyalty.

Please choose the response that best indicates your level of agreement (or disagreement) with the following statements. (1=Strongly Disagree, 5=Strongly Agree)
1 2 3 4 5
* a. I intend to shop in this department store in the future.
* b. I will purchase from this department store the next time I shop.
* c. I prefer to shop at this department store more than I do at other stores.
* d. I am loyal to this department store.
 
 
Section 5: Cross-buying Behaviours.
Please choose the response that best indicates your level of agreement (or disagreement) with the following statements. (1=Strongly Disagree, 5=Strongly Agree)

1 2 3 4 5
* a. In my most recent trip, I made a purchase in more than one department/section in this store.
 

* b.Which of the following departments of this store have you ever made purchase in? (can choose more than one)
 
Women's Wear
 
Men's Wear
 
Children's Wear
 
Cosmetics
 
Shoes
 
Homewares
 
Funiture
 
Electricals
 
Underwear
 
Food
 
Other
 

 
 
Section 6: Shopping Outcomes. Please choose the response that best indicates your level of agreement (or disagreement) with the following statements. (1= Strongly Disagree, 5= Strongly Agree)
* a. I shop in the department store at a frequency of:
Less than yearly Monthly Weekly Daily
 
 
* b. While shopping at the department store, how much do you spend in average? (in AUD$)
   
 
 
 
* a. What is your age?
   
 

* b. What is your gender?
Male Female
 

* c. What is your marital status?
Single Married Divorced DeFacto
 

* d. What is your annual gross income(i.e. before tax) in the most recent financial year (2003/2004)?
Less than $5000 $5000 to $50 000 $50 000 to $100 000 $100 000 and higher
 
Please contact [email protected] if you have any questions regarding this survey.
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