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Surveys
2005
April
M
Mobile marketing
Mobile marketing
Questionnaire on Mobile Phone Residential Letting Marketing
0%
The aim of this research is to establish if the general public would use their mobile phone to view photos and videos of potential properties, they could rent. Thank you for agreeing to answer this questionnaire on residential letting. All answers will be treated in strict confidence and any results will be completely anonymous, and only used for my degree project.
Have you ever accessed the Internet using:
Home PC
Mobile Phone
PDA
None of These
Please select as many as apply.
Does your phone have:
WAP
MMS (Picture Message)
Video Messaging
Colour Screen
Internet Browser (PDA/Smart Phone)
None of the Above
Please select one option.
What is your residential status, are you?
Renting through a Letting agent
Renting through a Landlord
Home owner
Living with parents
Select as many as apply.
What type of property do you look for when renting?
Terraced
Detached
Semi-detached
Flat
Choose one option only.
How many bedrooms would you be looking for?
One
Two
Three
Four or more
Don't know yet
Select as many as apply.
How do you currently find out about properties to rent?
Posters around the Institute
Institute Website
Letting Agent Shop
Letting Agent Website
Letting Agent Text Messages
Accommodationforstudents.co.uk Website
Other
Select as many as apply
What do you see as the benefits of renting through a letting agent?
Intermediary between myself and landlord
Wider choice of properties available
Increased security of rent and deposit
Other
Please select as many as apply.
What do you see as the disadvantages of renting through a letting agent?
High rent charged
Pressure to use a particular insurance company
Other
Would you use the following to preview potential rental properties?
Select yes, no, or don't know for each technology.
Yes
No
Don't Know
*
SMS
*
MMS Picture Messaging
*
Video Messaging
*
Mobile Internet Browser
Select one option only.
How much would you be willing to pay for an SMS text showing information about properties?
Nothing
1 to 5p
6 to 10p
11 to 15p
16 to 20p
More than 20p
Select one option only.
How much would you be willing to pay for an MMS text showing photos of properties?
Nothing
1 to 10p
11 to 20p
21 to 30p
31 to 40p
More than 40p
Select one option only.
How much would you be willing to pay for a video message showing images of properties?
Nothing
1 to 10p
11 to 20p
21 to 30p
31 to 40p
More than 40p
Specify your gender:
Male
Female
Select one option only.
What is your age?
Younger than 21
21 to 32
33 to 44
45 to 56
57 and over
What is your monthly mobile phone bill?
In how many years will you be looking to buy a house?
Please contact
[email protected]
if you have any questions regarding this survey.
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