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Surveys
2015
March
M
MOM PRIORITIES
MOM PRIORITIES
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*
Do you, or does any member of your household, work for any of the following?
An advertising agency or PR firm
A company in the TV, radio, or movie industry
A marketing firm or department
A market research firm
A newspaper
A company that manufactures, distributes, or sells toys
A restaurant
None of the above
*
Are you…?
Male
Female
*
Are you the parent of any children who currently live in your household?
Yes
No
*
How old is/are the children who live in your household?
Boy(s) 0-11 months old
Boy(s) 1 year old
Boy(s) 2 years old
Boy(s) 3 years old
Boy(s) 4 years old
Boy(s) 5 years old
Boy(s) 6 years old
Boy(s) 7 years old
Boy(s) 8 years old
Boy(s) 9 years old
Boy(s) 10 years old
Boy(s) 11 years old
Boy(s) 12 years old
Boy(s) 13 or older
Girl(s) 0-11 months old
Girl(s) 1 year old
Girl(s) 2 years old
Girl(s) 3 years old
Girl(s) 4 years old
Girl(s) 5 years old
Girl(s) 6 years old
Girl(s) 7 years old
Girl(s) 8 years old
Girl(s) 9 years old
Girl(s) 10 years old
Girl(s) 11 years old
Girl(s) 12 years old
Girl(s) 13 or older
*
How old are you?
-- Select --
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
*
Which of the following categories best describes your ethnicity?
African American/Black
Hispanic/Latino
Asian
Pacific Islander
White/Caucasian
Today we have a few questions about priorities for your 2-7 year old child/children. Please advance to the next page when you are ready to begin.
Thinking about your child’s future, how important is it for your child to learn and be good at...
Very Important
Not Very Important
*
Reading
*
Visual Arts
*
Sports
*
Musical Instrument
*
Foreign Language
*
Writing
*
Spelling
*
Social Skills
*
Performing Arts
*
Coding / Computer Programming
*
Science (Biology, Chemistry, etc.)
*
History / Social Studies
*
Geography
*
Money Management
*
Math
*
Please consider all of the skills below, and rank them from "1 -- MOST IMPORTANT" to "15 -- LEAST IMPORTANT" in terms of how important they are for your child to learn and be good at in the future.
Geography
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Money Management
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
History / Social Studies
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Reading
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Performing Arts
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Visual Arts
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Math
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Coding / Computer Programming
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Science (Biology, Chemistry, etc.)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Foreign Language
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Spelling
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Sports
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Social Skills
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Musical Instrument
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Writing
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
*
How does your family watch TV shows and movies at home? Please check all that apply.
Regular TV
Cable / Satellite
Amazon Prime
Netflix
Other
*
How old are you?
<25
25-32
33-36
37-50
>50
*
What is the highest level of education you have achieved?
High School
Some college
College graduate
Graduate school
*
What is your annual household income?
<$50,000
$50,000 – 75,999
$76,000 – 100,999
$101,000- 125,999
$126,000 – 149,999
>$150,000
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