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Questions marked with an * are required Exit Survey
 
 
* Do you, or does any member of your household, work for any of the following?
 
An advertising agency or PR firm
 
A company in the TV, radio, or movie industry
 
A marketing firm or department
 
A market research firm
 
A newspaper
 
A company that manufactures, distributes, or sells toys
 
A restaurant
 
None of the above

 
 
 
* Are you…?
 
Male
 
Female
 
 
 
* Are you the parent of any children who currently live in your household?
 
Yes
 
No
 
 
 
* How old is/are the children who live in your household?
 
Boy(s) 0-11 months old
 
Boy(s) 1 year old
 
Boy(s) 2 years old
 
Boy(s) 3 years old
 
Boy(s) 4 years old
 
Boy(s) 5 years old
 
Boy(s) 6 years old
 
Boy(s) 7 years old
 
Boy(s) 8 years old
 
Boy(s) 9 years old
 
Boy(s) 10 years old
 
Boy(s) 11 years old
 
Boy(s) 12 years old
 
Boy(s) 13 or older
 
Girl(s) 0-11 months old
 
Girl(s) 1 year old
 
Girl(s) 2 years old
 
Girl(s) 3 years old
 
Girl(s) 4 years old
 
Girl(s) 5 years old
 
Girl(s) 6 years old
 
Girl(s) 7 years old
 
Girl(s) 8 years old
 
Girl(s) 9 years old
 
Girl(s) 10 years old
 
Girl(s) 11 years old
 
Girl(s) 12 years old
 
Girl(s) 13 or older

 
 
 
* How old are you?
 
 
 
* Which of the following categories best describes your ethnicity?
 
African American/Black
 
Hispanic/Latino
 
Asian
 
Pacific Islander
 
White/Caucasian
 
 
 
Today we have a few questions about priorities for your 2-7 year old child/children. Please advance to the next page when you are ready to begin.
 
 
Thinking about your child’s future, how important is it for your child to learn and be good at...

Very ImportantNot Very Important
         
* Money Management
* Sports
* Writing
* Foreign Language
* Musical Instrument
* Spelling
* Geography
* Social Skills
* Visual Arts
* Coding / Computer Programming
* Science (Biology, Chemistry, etc.)
* Performing Arts
* History / Social Studies
* Reading
* Math
 
 
 
* Please consider all of the skills below, and rank them from "1 -- MOST IMPORTANT" to "15 -- LEAST IMPORTANT" in terms of how important they are for your child to learn and be good at in the future.
Performing Arts
Musical Instrument
Foreign Language
Social Skills
Visual Arts
Money Management
Coding / Computer Programming
Spelling
Science (Biology, Chemistry, etc.)
Geography
Writing
Sports
Math
History / Social Studies
Reading
 
 
 
* How does your family watch TV shows and movies at home? Please check all that apply.
 
Regular TV
 
Cable / Satellite
 
Amazon Prime
 
Netflix
 
Other
 

 
 
 
* How old are you?
 
<25
 
25-32
 
33-36
 
37-50
 
>50
 
 
 
* What is the highest level of education you have achieved?
 
High School
 
Some college
 
College graduate
 
Graduate school
 
 
 
* What is your annual household income?
 
<$50,000
 
$50,000 – 75,999
 
$76,000 – 100,999
 
$101,000- 125,999
 
$126,000 – 149,999
 
>$150,000