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2016
August
M
MS Surface Brand Health
MS Surface Brand Health
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*
Which of the following devices do you currently own?
2-in-1 laptop tablet
Laptop computer
Desktop computer
Smartphone
Flip/Feature phone
Tablet
None of these
*
How soon do you plan to purchase a laptop-quality tablet?
As soon as I get the chance
In the next 3 months
In the next 3-6 months
In the next year
In the next 1-2 years
Not planning to buy one
*
When purchasing a new laptop, which factors do you consider to be the most important?
Brand name
2-in- 1 capability (laptop/tablet)
Promo offering
Rotating screen ability
Multimedia capability
Brand name
Display quality
The brand of my other devices
Battery life
Touchscreen ability
Price
Processor type
Detachable keyboard
None of these
*
Which of these laptop PC brands have you seen advertised online in the last 30 days?
Microsoft
Dell
Asus
Toshiba
HP
None of these
*
Which of these laptop PC brands, if any, do you have a favorable opinion of?
Microsoft
Dell
Asus
Toshiba
HP
None of these
*
Which of these laptop PC brands, if any, would you recommend to a friend?
Microsoft
Dell
Asus
Toshiba
HP
None of these
*
Which of the following laptop-quality tablets have you heard of?
Microsoft Surface
Dell Venue
Asus Transformer
Toshiba dynaPad
HP Split x2
None of these
*
Next time you're in the market for a laptop-quality tablets, which of the following models, if any, do you plan to buy?
Microsoft Surface
Dell Venue
Asus Transformer
Toshiba dynaPad
HP Split x2
None of these
*
Which of the following best describes you?
Under age 18
Male 18-24
Male 25-34
Male 35-49
Male 50+
Female 18-24
Female 25-34
Female 35-49
Female 50+
*
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Visiting Thrillist.com on my phone
Reader app like Pocket or Instapaper
Not sure
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