MuchMusic Questionnaire

How often do you watch MuchMusic?

All the time (Daily)

Sometimes (A couple of times a week)

Never

I watch MuchMusic mainly for:

Music programming (music videos)

Non-music programming (e.g. Newlyweds, Fandamonium, Becoming, etc.)

Other (Please specify)

With which of the following statements do you agree the most?

MuchMusic is great the way it is, no improvement is necessary.

MuchMusic is good, but could use improvements in certain areas.

MuchMusic needs drastic improvements.

Have you ever before participated in a MuchMusic contest, been an audience member at the taping of a MuchMusic show, or participated in any activity sponsored by MuchMusic?

No	Yes (please specify)

Have you ever participated in an online survey or questionnaire?

Yes

No

Would you say that you generally answer questionnaires as truthfully as possible?

Yes

No

Most of the time, but not all the time.

Think of a situation where you filled out a questionnaire about a topic you werent very interested in. Did you select answers carelessly or falsely just for the fun of it?

Yes

No

If given a reward, would you be willing to participate in online questionnaires or discussions for MuchMusic on a regular basis?

Yes

No

If you answered yes to the previous question, how often would you be willing to participate in an online questionnaire or discussion?

Once a day.

Once a week.

Once a month.

Once every 2-3 months.

One or two times a year.

If given incentives, what is the maximum amount of time you would be willing to spend on an online questionnaire or a similar activity?

What type of reward would most persuade you to participate in ongoing online questionnaires or a discussion board?

A large prize (e.g. I POD, cell phones, Play Stations etc.) at the end of a specified participation period

Smaller, more frequent prizes (e.g. CDs, DVDs, apparel, gift certificates etc.)

Concert tickets, or opportunities to attend similar special events

VIP access to information and MuchMusic announcements

Public/On-Air recognition by MuchMusic

If you were a part of an ongoing online customer feedback panel for a company, which of the following would you prefer?

To be alerted of new questionnaires and activities.

To check on your own regularly for new questionnaires and activities.

Which type of alerts would you prefer the most?

E-mails

Mobile phone text messages

Instant message alerts

No reminder needed

Are you in:

High School

University/College

In the workforce (full-time)

None of the above

Besides school and/or work, do you feel you have commitments that place significant restraints on your time?

No

Yes (please specify)

Are you:

Which age group do you belong to?

12-17 years

18-24 years

25-34 years

Other