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Surveys
2009
November
M
Mystery Shoppin
Mystery Shoppin
0%
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Gender?
Male
Female
Approximate Age?
<18
18-25
25-35
35-45
45-60
<60
Does the person appear to be shopping for a specific item?
Go directly to a section of the bookstore
Look at the displays
Ask for help from staff
Browse through the store
Does the customer ask for help? If so characterize the employee interaction
Friendly
Knowledgeable
Offer other advice
How many items did the customer buy?
What did the customer buy?
Book
DVD
CD
Magazine
Cafe
If they purchased a book what kind of book was it?
How long did the customer spend at the store?
0-15 minutes
15-3 minutes
More than 30 Minutes
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