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  1. Surveys
  2. 2009
  3. November
  4. M
  5. Mystery Shopping
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Gender and Age
 
Male
 
Female
 
 
Under 20
 
20-30
 
30-40
 
40-50
 
50+

 
 
 
If the customer is female, is she Plus size or Miss size?
 
Plus
 
Miss
 
Male
 
 
Customer Behaviors
Yes No N/A
If the customer if plus size does she enter through the old "plus" door?
If the customer is miss size does she enter through the old "miss" door?
Does the customer head right toward a certain section of the store?
Does the customer walk around browsing before looking through racks?
Does the customer appear confused?
 
 
Customer/Employee Interaction
Yes No
Is the customer greeted by an employee upon entering the store?
Does an employee reapproach the customer while he/she is shopping?
Does an employee explain the reorganization of the store without being asked?
Does the customer seek out an employee to ask about the reorganization of the store?
Does the customer seek out an employee to ask about anything else?
 
 
 
If the customer refers to the reorganization, does he/she like it?
 
Yes
 
No
 
Doesn't mention
 
 
 
If the customer mentions that he or she does like the rebranding, what does he or she like about it?
 
No more segregation
 
Same style now costs the same in all sizes
 
Easier to shop
 
Likes the new dressy/casual split
 
Likes the style of clothing better
 
Doesn't mention the rebranding
 
Doesn't like the rebranding
 
Other
 

 
 
 
If the customer mentions that he or she does not like the rebranding, what does he or she not like about it?
 
Too confusing
 
Doesn't like to shop the whole store
 
Used to the old layout
 
Doesn't like the new style of clothing
 
Can't find what he or she is looking for
 
Likes the rebranding
 
Doesn't mention the rebranding
 
Other
 

 
 
 
Does the customer make a purchase?
 
Yes
 
No
 
 
 
If the customer made a purchase, how much money did he or she spend?
 
$1-$10
 
$10-$30
 
$30-$50
 
$50-$70
 
$70-$90
 
$90+
 
No Purchase
 
 
 
How long did the customer stay in the store?
 
Less than 5 minutes
 
5-10 minutes
 
10-20 minutes
 
20-30 minutes
 
30-40 minutes
 
40+ minutes
 
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