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Surveys
2009
November
M
Mystery Shopping
Mystery Shopping
0%
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Gender
Male
Female
Age
Below 18
18-25
26-30
30-40
Above 40
Customer Interaction
Yes
No
Goes straight to section
Looks at store displays (endcaps, promos, etc.)
Goes up and down every isle
Looks at just CDs
Looks at CDs and DVDs
Purchased item
Picked up-put back item(s)
Employee Interaction
Yes
No
Goes up to customer
Follows Customer
Pays Attention to Customer
Asks Customer if they need help
Overall observed satisfaction or dissatisfaction with the interaction based on observed nonverbal cues:
Overall satisfaction:
1
2
3
4
5
6
7
8
9
10
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