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Surveys
2009
November
M
Mystery Shopping
Mystery Shopping
0%
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What gender is the customer?
Female
Male
What was the estimated age of the customer?
under 20
20 -30
30-40
40-50
50+
Did the customer go into every aisle in the store?
Yes
No
What did the customer use while shopping?
Cart
Basket
Nothing
How long was the customer in the grocery store?
0-10 minutes
10-20 minutes
30-40 minutes
50 + minutes
Check all that applied to the customer
Compared different brands
Compared prices
Read the back of the box before putting into basket
Asked a sales employee for help
Did the customer stop and talk to anyone while shopping?
Yes
No
If yes, how many people? And what appeared to be the purpose of the conversations?
How much was purchased?
0-3 bags
3-5 bags
5-7 bags
7+ bags
At the register, did the customer use coupons?
Yes
No
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