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What gender is the customer?
 
Female
 
Male
 
 
 
What was the estimated age of the customer?
 
under 20
 
20 -30
 
30-40
 
40-50
 
50+
 
 
 
Did the customer go into every aisle in the store?
 
Yes
 
No
 
 
 
What did the customer use while shopping?
 
Cart
 
Basket
 
Nothing
 
 
 
How long was the customer in the grocery store?
 
0-10 minutes
 
10-20 minutes
 
30-40 minutes
 
50 + minutes
 
 
 
Check all that applied to the customer
 
Compared different brands
 
Compared prices
 
Read the back of the box before putting into basket
 
Asked a sales employee for help

 
 
 
Did the customer stop and talk to anyone while shopping?
 
Yes
 
No
 
 
 
If yes, how many people? And what appeared to be the purpose of the conversations?
   
 
 
 
How much was purchased?
 
0-3 bags
 
3-5 bags
 
5-7 bags
 
7+ bags
 
 
 
At the register, did the customer use coupons?
 
Yes
 
No
 
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