New one for Saif

Thinking about your typical mall journey, which of the following steps do you consider to be the most important to you? [Read the steps in order and record the four most important steps]
Steps:

A. I look for information about my options and decide on the mall that I would like to visit

B. I plan my visit to the mall

C. I travel to the mall location

D. I arrive at the mall

E. I find my way to the mall entrance

F. I enter the mall and access services that help me on my journey

G. I need to locate the place that I want to visit at the mall

H. I navigate to the place that I want to reach

I. I utilize the available mall facilities

J. I find the place that I need to visit

K. I have done what I wanted to do so I find my way to the mall exit

L. I leave the mall

M. I travel to my next destination

N. I share my experience

A. 1. When you need to look for information about your different mall options, using a rating from 1 to 10,where 1 is , and 10 is [Very Important], what level of importance do you place on the following information sources?

Not at all important

1

2

3

4

5

6

7

8

9

10

Website

Tradition Advertising (TV, newspaper, radio)

Digital Advertising (internet)

Social Media

Mobile App

Word of Mouth

Hotel Services

Outdoor Signage

Telephone calls to mall operators

Emails to mall operators

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Website

For Traditional Media (TV, newspaper, radio)

For Digital Media (internet / online / SMS)

For Social Media

Seperator

B. When you plan your visit to the mall, using a rating from 1 to 10, where 1 is and 10 is,what level of importance do you place on the following information sources to help you planyour mall visit?

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B. When you plan your visit to the mall, using a rating from 1 to 10, where 1 is and 10 is,what level of importance do you place on the following information sources to help you planyour mall visit?