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| This survey was created based on academic research for a senior thesis paper. It will be used with the intention of understanding consumer awareness and preferences when it comes to choosing a hotel that uses niche marketing as their main marketing strategy. All of the collected information will be kept confidential and used only for statistical purposes. |
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2. What region of the world are you from?
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| 3. The majority of your hotel stays are for
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| 4. What is your level of education?
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| 5. What age group are you in?
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| 6. How many nights do you spend in a hotel yearly?
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| 7. Which hotels do you prefer, large hotels, chains, or small boutiques? |
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| 8. What type of accommodation do you usually use on your trips? |
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| 9. From the following hotels which do you believe is best recognized for providing a stylish environment? |
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| 10. How important is it for you to go to a hotel that targets one specific group of people? |
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| 11. How important is it for you to go to a hotel that offers unique amenities? |
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| 12. How important is it for you to go to a hotel that offers unique services? |
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| 13. How important is it for you to go to a hotel that offers an unique design? |
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| 14. How important is it for you to go to a hotel that has a good image/reputation? |
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| 15. How important is it for you to provide information about your tastes and dislikes to the hotel through comment cards? |
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| 16. How important is it for you to go to a hotel that follows new trends? |
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| 17. How important is it for you to go to a hotel that is frequently updating its facilities?
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18. Do you agree with this statement
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It is extremely important to talk to costumers and try to find out ways to satisfy customers needs.
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| 19. Do you agree with this statement:
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| It is possible to become big by acting smaller and pursuing smaller groups of costumers. |
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| 20. Hotels should focus their advertisement to a specific target market rather than to mass market
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| 21. May this information be used in my research?
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