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  1. Surveys
  2. 2009
  3. February
  4. N
  5. NPD-Perceptions Survey
0%
 
 
Hello:
You are invited to participate in our survey comparing product attributes of two brands of pre-packaged foods: Oscar Meyer's Lunchables & Smuckers' Uncrustables.

It will take approximately 3-5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

The survey starts with a few simply demographic questions. All responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* What is your Gender
 
Male
 
Female
 
 
 
* What is your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65+
 
 
 
* What is your annual household income (if full-time student, please use most recent year of full-time work)
 
Less than $20,000
 
$20,000 to $29,999
 
$30,000 to $39,999
 
$40,000 to $49,999
 
$50,000 to $59,999
 
$60,000 to $74,999
 
$75,000 to $99,999
 
$100,000 to $124,999
 
$125,000 to $149,999
 
$150,000 or more
 
 
 
Marital Status?
 
Single
 
Married/Partnered (no children)
 
Married/Partnered (with children)
 
Divorced
 
 
Please rate according to your knowledge (or perception if uncertain) of Oscar Meyer's Lunchables on the following product attributes:
1 2 3 4 5
* Price: 1=inexpensive to 5=expensive
* Variety of Choices: 1=low to 5=high
* Completeness of the meal: 1=not complete to 5=complete meal
* Refrigeration requirements: 1=no refrigeration required to 5=must be refrigerated up through consumption
* Expiration date / Shelf-life: 1= short to 5=long
* Nutritional Content / Health: 1=not healthy to 5=healthy
* Messiness (How easy is it to eat?): 1=messy to 5=not messy
* Attractiveness of packaging: 1=unattractive to 5=attractive
* Brand reputation: 1=poor to 5=good
* Taste: 1=poor to 5=good
* Availability (of purchase): 1=poor to 5=good
* Convenience: 1=not convenient to 5=convenient
* Intent to Purchase: 1=low to 5=high
 
 
Please rate according to your knowledge (or perception if uncertain) of Smuckers' Uncrustables on the following product attributes:
1 2 3 4 5
* Price: 1=inexpensive to 5=expensive
* Variety of Choices: 1=low to 5=high
* Completeness of the meal: 1=not complete to 5=complete meal
* Refrigeration requirements: 1=no refrigeration required to 5=must be refrigerated up through consumption
* Expiration date / Shelf-life: 1= short to 5=long
* Nutritional Content / Health: 1=not healthy to 5=healthy
* Messiness (How easy is it to eat?): 1=messy to 5=not messy
* Attractiveness of packaging: 1=unattractive to 5=attractive
* Brand reputation: 1=poor to 5=good
* Taste: 1=poor to 5=good
* Availability (of purchase): 1=poor to 5=good
* Convenience: 1=not convenient to 5=convenient
* Intent to Purchase: 1=low to 5=high
 
Please contact [email protected] if you have any questions regarding this survey.
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