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Surveys
2016
November
O
ONLINE BUYING BEHAVIOUR TOWARDS GLOBAL COSMETIC PR
ONLINE BUYING BEHAVIOUR TOWARDS GLOBAL COSMETIC PR
0%
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Gender
Male
Female
Age
17-19
20-23
24-26
Race
Malay
Chinese
Indian
Other
Have you ever visited a cosmetic online store?
Yes
No
How often do you visit cosmetic online stores?
Everyday
Not at all
1-2 times
3-4 times
5-6 times
In what purpose do you visit cosmetic online stores? (Fill in all the alternatives that suits well with your visits)
Browse with no special intention
Gain information about cosmetic products
Buy cosmetic products
I don’t visit cosmetic online stores
What kind of brand would you buy?
CoverGirl
Maybelline
L’Oreal
Etude House
The Saem
The Face Shop
Other
Section B: Dependent Variable (Buying Behavior)
This section is using 5 scales measurement to measure the dependent variables (DV) that will be influence the online buying behavior in Generation Y. Please indicate how strong you agree or disagree with each statement by choosing
ONE
from 1 (Strongly Disagree) to 5 (Strongly Agree) which shown at the table below.
This section is using 5 scales measurement to measure the dependent variables (DV) that will be influence the online buying behavior in Generation Y. Please indicate how strong you agree or disagree with each statement by choosing
ONE
from 1 (Strongly Disagree) to 5 (Strongly Agree) which shown at the table below.
I am positive towards buying cosmetic products online.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Website
Customer Service
Overall
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