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1. Hello Online Shopper,
I am an MBA student from the Asian Institute of Management conducting a survey to assess the online purchasing habits of overseas-based Filipinos who purchase items for their loved ones in the Philippines.
The survey will only take about 5 minutes of your time. Your inputs will be most valuable to us. Please be assured that all information will be kept in utmost confidence.
If you have any questions at any time about the survey or the procedures, you may e-mail Anna Mendoza at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * When thinking about an online retailer that sends gifts to friends / relatives in the Philippines, what brand comes to your mind? | | |
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| * How about Filgifts? Do you know this brand? |
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| * How about MyAyala? Do you know this brand? |
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| * How about PinasGift? Do you know this brand? |
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| * How about Ebuyphils? Do you know this brand? |
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| * For the brand answered in Q1 (What brand comes to your mind when thinking about an online retailer that sends gifts to friends / relatives in the Philippines?), from where did you learn about this brand? |
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| * From which online retailers have you purchased products to send to friends / relatives in the Philippines? |
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| * From which online retailer did you make your LAST PURCHASE to send to friends / relatives in the Philippines? |
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| * From which online retailer did you make your purchase PREVIOUS TO THE LAST ONE to send to friends / relatives in the Philippines? |
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| * From which online retailer do you purchase from MOST OFTEN to send to friends / relatives in the Philippines? |
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| * Was there any product that you were looking for that was not available from your most frequently purchased from online retailer? |
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| If yes, what was this product? | | |
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| * What is it about your online retailer that you specifically like? | | |
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| * What is it about your online retailer that you specifically do NOT like? | | |
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| 16. How important are these attributes to you?
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17. If you have shopped with FILGIFTS, please rate FILGIFTS in terms of the following attributes. If not, proceed to the next question.
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| 18. If you have shopped with MYAYALA, please rate MYAYALA in terms of the following attributes. If not, proceed to the next question.
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| 19. If you have shopped with PINASGIFT, please rate PINASGIFT in terms of the following attributes. If not, proceed to the next question.
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| 20. If you have shopped with EBUYPHILS, please rate EBUYPHILS in terms of the following attributes. If not, proceed to the next question.
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| * What age range are you in? |
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| * Estimate your gross combined monthly household income (all the people with the same address as you). |
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| * What is your marital status? |
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