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WE HOPE YOU HAVE HAD A GOOD SHOPPING/DINING EXPERIENCE TODAY AT EASTON TOWN CENTER. PLEASE HELP US MAKE IT EVEN BETTER BY ANSWERING A FEW QUESTIONS! WE HAVE A SMALL TOKEN OF APPRECIATION FOR YOUR TIME!
IMPORTANT: Terminate interviews among two types of shoppers: 1) respondents who are less than 12 years of age; and 2) respondents who work for any store or restaurant at Easton Town Center or as an employee of the center. Make sure you record all "wave-offs" as well as terminates on the Terminate/Completion Status Report provided.
Also, note that some scrolling will be required to navigate the survey and & answer lists. |
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* 1. HAVE YOU COMPLETED YOUR SHOPPING TRIP AT EASTON TOWN CENTER TODAY?
VERY IMPORTANT: Although patrons do not have to be completely finished shopping, be aware that it is our strong preference to maximize the number of exit surveys - in other words, exiting patrons who have completely finished their shopping visit at the center are ALWAYS the priority interview. |
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| INTERVIEWER-READ TO ALL RESPONDENTS: PLEASE NOTE THAT THE QUESTIONS I AM ABOUT TO ASK YOU RELATE ONLY TO EASTON TOWN CENTER AND DO NOT INCLUDE THE LARGE RETAIL AREAS SURROUNDING THE CENTER INCLUDING SUCH STORES AS BED BATH & BEYOND, TARGET, LOWES, BEST BUY AND WAL-MART. |
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| * 2. HOW MANY PEOPLE (INCLUDING YOURSELF) ARE IN YOUR SHOPPING PARTY TODAY? |
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| * 3. ARE YOU IN THE AREA OF THIS CENTER TODAY AS: |
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| * 4. WHAT IS YOUR HOME ZIP CODE (OR POSTAL CODE) - OR JUST SPECIFY YOUR COUNTRY OF ORIGIN IF YOU LIVE OUTSIDE THE U.S. OR CANADA? | | |
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| * 5. HOW LONG DID IT (OR DOES IT USUALLY) TAKE YOU TO GET HERE FROM YOUR HOME? |
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| * 6. ARE YOU A WORKER IN THE NEARBY AREA? |
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| 7. HOW MANY TIMES DURING THE LAST THREE MONTHS HAVE YOU VISITED EACH OF THE FOLLOWING SHOPPING LOCATIONS, INCLUDING TODAY?
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| * 8. WHERE ARE YOU STAYING DURING YOUR VISIT TO THE COLUMBUS AREA? (INTERVIEWER NOTE: Multiple answers acceptable.) |
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| * 9. ARE YOU IN THE AREA PRIMARILY FOR BUSINESS OR PLEASURE? (INTERVIEWER NOTE: Accept only one answer.) |
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| * 10. WHAT IS YOUR PRIMARY PURPOSE FOR BEING IN THE AREA FOR PLEASURE? |
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| * 11. HOW LONG HAVE YOU BEEN HERE AT EASTON TOWN CENTER TODAY? |
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| * 12. WHICH OF THE FOLLOWING STORES AND/OR RESTAURANTS HAVE YOU VISITED TODAY AT EASTON TOWN CENTER TODAY? |
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| * 13. SO, IN TOTAL, HOW MANY STORES AND RESTAURANTS HAVE YOU ENTERED TODAY? |
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| * 14. IN HOW MANY OF THOSE STORES OR RESTAURANTS DID YOU MAKE A PURCHASE? |
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| * 15. HOW MUCH HAVE YOU SPENT IN TOTAL AT THE CENTER TODAY? |
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| * 16. OF THE AMOUNT, HOW MUCH WAS SPENT ON FOOD AND DRINK? |
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| * 17. USING THE FOLLOWING MAP, IN WHICH OF THESE ZONES DID YOU PARK TODAY? |
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| * 18. ON A 0-10 SCALE, HOW LIKELY WOULD YOU BE TO RECOMMEND EASTON TOWN CENTER TO A FRIEND OR RELATIVE (0=NOT AT ALL LIKELY; 10=HIGHLY LIKELY)? |
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| 19. ON A 1-10 SCALE, WITH 1 BEING "FALLS BELOW MY EXPECTATIONS" AND 10 BEING "EXCEEDS MY EXPECTATIONS," HOW DO YOU RATE EASTON TOWN CENTER FOR THE FOLLOWING ATTRIBUTES?
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| * 20. WHICH OF THE FOLLOWING WOULD IMPROVE YOUR SHOPPING EXPERIENCE AND CAUSE YOU TO SHOP MORE OFTEN AT EASTON TOWN CENTER? YOU MAY GIVE MORE THAN ONE ANSWER. |
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| * 21. WHICH ONE OF THE FOLLOWING BEST DESCRIBES YOUR PERSONAL ATTITUDE TOWARD FASHION AND THE WAY YOU DRESS? |
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| * 22. APPROXIMATELY HOW MUCH DID YOU SPEND IN THE PAST 12 MONTHS ON YOURSELF FOR APPAREL, SHOES AND ACCESSORIES? |
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| * 23. HOW MUCH DID YOU SPEND ON YOUR MOST RECENTLY PURCHASED PAIR OF JEANS? |
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| * 24. BASED ON THE FOLLOWING RESPONSES, HOW OFTEN WOULD YOU SAY YOU DINE OUT? |
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| * 25. APPROXIMATELY HOW MUCH DO YOU SPEND PER MONTH ON EATING OUT? |
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| 26. ON A 1-10 SCALE, WITH 1 BEING "THIS CENTER NEEDS MORE IN THIS CATEGORY" AND 10 BEING "THIS CENTER HAS SUFFICIENT MERCHANTS IN THIS CATEGORY," HOW DO YOU RATE EASTON TOWN CENTER FOR THE FOLLOWING CATEGORIES?
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| 27. PLEASE DESCRIBE YOUR PARTICIPATION LEVEL AMONG THE FOLLOWING SOCIAL MEDIA SITES.
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| * 28. IN THE PAST SIX MONTHS OR SO, WHICH, IF ANY, OF THE FOLLOWING SOCIAL MEDIA HAVE YOU USED TO LEARN MORE ABOUT THE STORES, RESTAURANTS AND SALES OR SPECIAL EVENTS GOING ON AT EASTON TOWN CENTER? |
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| * 29. HOW WOULD YOU PREFER TO BE REACHED BY EASTON TOWN CENTER REGARDING SALES EVENTS, SPECIAL ATTRACTIONS OR ENTERTAINMENT GOING ON AT THE CENTER? |
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| * 30. WHICH CATEGORY BEST REFLECTS YOUR EMPLOYMENT STATUS? |
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| * 31. WHICH OF THESE CATEGORIES BEST DESCRIBES THE HIGHEST LEVEL OF EDUCATION YOU HAVE COMPLETED? |
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| * 32. HOW MANY CHILDREN UNDER AGE 18 LIVE IN YOUR HOUSEHOLD? |
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| * 33. WHICH OF THESE CATEGORIES BEST DESCRIBES YOURSELF? |
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| * 34. WHICH OF THESE CATEGORY NUMBERS BEST DESCRIBES YOUR AGE? |
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| 35. WHICH OF THESE CATEGORY NUMBERS BEST DESCRIBES YOUR TOTAL HOUSEHOLD INCOME BEFORE TAXES? (Remember, all of your answers are held in strictest confidence.) |
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* 37. INTERVIEWER STOP - END OF SURVEY: For each survey, it is important that you indicate the appropriate Location, Day and Time of survey below and then initial survey:
Please indicate Location of Interview below (see center diagram of interviewing locations): |
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| * 38. Please indicate Day of Interview: |
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| * 39. Please indicate Time of Interview: |
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| * 40. Please type interviewer initials: | | |
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