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Hello:
I am Mark Harris and I am studying for a BA (Hons) Business Organisations at the University of Hertfordshire. As part of my course I am undertaking a dissertation and am requesting your help with my research. The aims of my research are to identify the reasons why people do (or do not) purchase organic food, and to gain a consumers perspective as to why supermarkets offer such produce. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be encrypted and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me on [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Next button below.
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| What is your employment status? |
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| What is your yearly personal income? |
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| Where do you do the majority of your food shopping? |
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| How often have you purchased organic food in the last year? |
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| 7. You may select more than one...
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| Why do you buy organic food? |
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| 8. You may select more than one...
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| Why do you not buy organic food? |
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| 9. You may select more than one...
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| What types of organic food do you buy? |
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| Do you believe that organic food has any genuine health benefits? |
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| How did you initially become aware of organic food? |
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| 12. You may select more than one...
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| Do you purchase other ethical foods? |
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| 13. 1 = Most frequent, 3 = Least frequent.
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| Put these three dining options in order of preference. |
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| I eat-out |
| | | I buy pre-made food |
| | | I prepare my own food |
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| What do you think supermarkets' primary reason for offering organic food is? |
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