| |
| Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help. |
| |
|
|
|
| |
| * 1. Do you live within 200 miles of Jackson, MS? |
| |
|
|
|
|
|
|
|
|
| 3. How many times during the past 6 months have you visited each of the following shopping locations?
|
|
|
|
|
|
| |
| * 4. From the same list of shopping venues, which one of these would you say that you visit most often to shop for fashion and accessories? |
| |
|
|
|
|
| |
| * 5. From the following list, what are the top reasons that influence your choice to shop at an outlet center? Please select all that apply. |
| |
(please specify your answer) |
|
|
|
|
| |
| * 6. In your opinion, which one of these centers stands out from the rest as being unique? |
| |
|
|
|
|
| |
| * 7. Given your tastes, store preferences and budget, which one of these centers best fits the way you like to shop for apparel, shoes & accessories for yourself and/or your family? |
| |
|
|
|
|
| |
| * 8. Which of the following reasons best describe why you have not shopped at Outlets of Mississippi in the past six months? [Multiple answers OK] |
| |
|
|
|
|
|
| |
| * 9. Do you think that you might shop at Outlets of Mississippi in the next 90 days? |
| |
|
|
|
|
| |
| * 10. You have shopped just once at Outlets of Mississippi in the past six months. Do you think that you might shop at Outlets of Mississippi again in the next 90 days? |
| |
|
|
|
|
| |
| * 11. When did you most recently shop at Outlets of Mississippi? |
| |
|
|
|
|
| |
| * 12. Which if any of these reasons keeps you from shopping more often at Outlets of Mississippi? You may select more than one answer. |
| |
|
|
|
|
|
| |
| 13. Is there anything else that keeps you from shopping at Outlets of Mississippi, or shopping there more often? | | |
|
|
|
|
| |
| * 14. Which if any of these changes at Outlets of Mississippi would most likely influence you to shop there more often? Please select all that apply. |
| |
|
|
|
|
|
| |
| 15. Is there anything else that would cause you to shop more often at Outlets of Mississippi? | | |
|
|
|
|
| |
| * 16. How long does it usually take you to travel to Outlets of Mississippi from your home? |
| |
|
|
|
|
| |
| * 17. Which of these stores are you likely to visit during a typical shopping trip to Outlets of Mississippi? You may give more than one answer. |
| |
(specify any other stores or restaurants) |
|
|
|
|
| |
| * 18. Are you a member of the Outlets of Mississippi VIP Club? |
| |
|
|
|
|
| |
| * 19. In the past year or so, do you recall seeing or hearing advertising for Outlets of Mississippi – separate from advertising for the individual stores in the center – and if so, where? |
| |
|
|
|
|
| |
| * 20. Based on the list below, where did you see or hear the advertising for Outlet of Mississippi? You may check more than one response. |
| |
|
|
|
|
|
| |
| * 21. How important to you are brand names in the apparel, shoes and accessories you choose to buy? |
| |
|
|
|
|
| |
| * 22. Which one of the following best describes your personal attitude toward fashion and the way you dress? |
| |
|
|
|
|
| |
| * 23. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories? |
| |
|
|
|
|
| |
| * 24. How much did you spend on your most recently purchased pair of jeans? |
| |
|
|
|
|
| |
| * 25. Which, if any, of the following stores would likely cause you to shop more often at Outlets of Mississippi? You may give more than one answer. |
| |
|
|
|
|
|
| |
| 26. Are there any other specific stores or types of stores that you would like to see better represented at Outlets of Mississippi? | | |
|
|
|
|
| 27. In the past 90 days, in which, if any, of the following online shopping activities have you participated while looking for apparel, shoes or fashion accessories?
|
|
|
|
|
|
| |
| * 28. If Outlets of Mississippi were to develop a mobile app which could sense when you were in the center and notify you of special retailer sales and promotions, how likely would you be to download and use that app on your smartphone? |
| |
|
|
|
|
| 29. Please indicate what means you currently use to receive sale information and/or sales coupons for apparel.
|
|
|
|
|
|
| |
| * 30. What would be your most preferred method of communication for receiving sale information and/or sales coupons for apparel? (Choose one response.) |
| |
(please specify your answer): |
|
|
|
|
| 31. Please describe your participation level among the following social media sites.
|
|
|
|
|
|
| |
| 32. Your candid feedback is extremely important to us, so is there anything else you would like to tell us about Outlets of Mississippi? | | |
|
|
|
|
| |
| THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US. |
| |
|
| |
| * 33. Which category best reflects your employment status? |
| |
|
|
|
|
| |
| * 34. Which of these categories best describes the highest level of education you have completed? |
| |
|
|
|
|
| |
| * 35. How many children under age 18 live in your household? |
| |
|
|
|
|
| |
| * 36. Which of these categories best describes yourself? |
| |
|
|
|
|
| |
| * 37. Which of these categories best describes your age? |
| |
|
|
|
|
| |
| 38. Which of these categories best describes your total household income before taxes? (remember, all of your answers are held in strictest confidence.) |
| |
|
|
|
|
| |
| * 39. What is your gender? |
| |
|
|
|
|
Loading...
